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executive summary
- Key issues covered in this Report
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Key trends
- Premiumisation opportunities arise with the rising middle class
- Graph 1: consumers' current financial situation*, 2022-23
- Graph 2: consumers' future financial sentiment over the next year, by age group*, 2023
- Affordable indulgence grows amid inflation
- Graph 3: what consumers are concerned about over the next six months, by age group*, 2023
- Graph 4: spending changes consumers are planning to make*, 2023
- Preventive healthcare is a new saving solution
- Graph 5: consumer attitudes towards health and wellbeing*, 2023
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what consumers want and why
- Graph 6: monthly spending of consumers across categories, 2022 vs 2023
- Hedonic needs give rise to indulgence seekers
- Graph 7: consumer attitudes towards spending, by financial situation, 2023
- Graph 8: consumer attitudes towards spending, by age group and gender, 2023
- Graph 9: categories bought by consumers on a monthly basis, by attitudes towards spending and age group, 2023
- Graph 10: consumers who bought clothing and accessories on a monthly basis, by city tier, generation and gender, 2023
- Graph 11: consumers who bought beauty and personal care products in the last six months, by gender, age group and city tier, 2023
- Graph 12: categories consumers spend on a monthly basis, by age group, gender, city tier and SEC, 2023
- Long-term goals give rise to cautious spenders
- Graph 13: top acitivities that consumers are prioritising in the next 12 months, by age group and gender, 2023
- Graph 14: ways consumers are planning to improve their financial situation, 2023
- Graph 15: ways in which consumers are planning to improve their financial situation, by gender age group, city tier, SEC and employment, 2023
- Graph 16: ways consumers are planning to improve their financial situation, by generation, 2023
- Graph 17: categories spent on a monthly basis by consumers in the last six months, by ways consumers are planning to improve their financial situation, 2023
- Graph 18: ways consumers are planning to improve their financial situation, by parental status, 2023
- Graph 19: ways consumers are planning to improve their financial situation, by gender, age group, city tier and region, 2023
- Health and wellness spending rises among parents
- Graph 20: consumer attitudes towards spending, by city tier and parental status, 2023
- Graph 21: consumer attitudes towards spending, by city tier and financial situation, 2023
- Graph 22: consumers who have spent on health and wellness products on a monthly basis, by parental status and gender, 2022, 2023
- Graph 23: % of VMS launches by ingredient claims, 2018-23
- Graph 24: consumers who spent on health and wellness products on a montlhy basis, by age group and gender, 2023
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APPENDIX
In an uncertain economy, Indians seek respite in pleasure and enjoyment while looking for ways to cut costs in the long run; preventative healthcare has become a priority for parents.
Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India
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