2023
0
India Tea and RTD Tea Market Report 2023
2023-09-11T16:55:12+01:00
REP57F62E1D_3A79_48D9_83A2_DD2A64AD1023
2195
166472
[{"name":"Tea and Other Hot Drinks","url":"https:\/\/store.mintel.com\/industries\/drinks\/tea"}]
Report
en_GB
Focus on emerging wellness spaces, flavours and more energy occasions to win in the tea category. Anamika Banerji, Research Analyst - Food and Drink, India…

India Tea and RTD Tea Market Report 2023

£ 2,195 (Excl.Tax)

Description

Focus on emerging wellness spaces, flavours and more energy occasions to win in the tea category.

Anamika Banerji, Research Analyst – Food and Drink, India

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Graph 1: top three features of interest when drinking tea, 2023
  2. KEY TRENDS AND MARKET FACTORS

    • The focus on holistic wellness drives demand for a range of functional benefits
    • Graph 2: attitudes towards tea, 2022
    • Graph 3: % launches of tea (including RTD tea) featuring different functional claims, 2021-23
    • Graph 4: health benefits* that consumers would like their diet to ideally provide, 2022
    • Graph 5: average price of hot tea with and without functional claims, 2018-23
    • Graph 6: factors* of concern over the next six months, 2023
    • Specialty tea products make space in the Indian market
    • New flavours and formats emerge with rising interest in experimentalism
    • Graph 7: % launches of ready-to-drink (RTD) tea in the last three years*, 2020-23
  3. WHAT CONSUMERS WANT AND WHY

    • Graph 8: agreement with the statement “I have started to consume tea more since the pandemic”, by region, 2023
    • Graph 9: consumption of different types of tea in the last three months, 2023
    • Health as a feature of interest in tea
    • Graph 10: relaxation benefits as one of the top three features of interest when drinking tea, by gender and age, 2023
    • Graph 11: agreement with the statement “I am willing to pay more for tea with additional health benefits”, 2023
    • Graph 12: top three features of interest when drinking tea, 2023
    • Graph 13: top 10 functional claims in tea launches, 2022-23
    • Graph 14: ‘brain function benefits’ as one of the top three features of interest when drinking tea, by gender and region, 2023
    • Graph 15: select ingredients, % of non-alcoholic drink launches with brain health functional claims, 2022-23
    • Graph 16: top three features of interest when drinking tea, 2023
    • Graph 17: consumption of different types of tea, 2023
    • Specialty tea drinkers
    • Graph 18: exclusive regular hot tea consumers and specialty tea users, 2023
    • Graph 19: agreement with the statement “I have increased my consumption of green tea to improve my health”, 2023
    • Graph 20: types of tea consumed most often, 2023
    • Graph 21: fruit and floral flavours as top three features of interest when drinking tea, 2023
    • Flavour trends in iced tea
    • Graph 22: top 10 flavours in RTD tea launches, 2022-23
    • Positioning tea for post-exercise and work-from-home occasions
    • Graph 23: ‘while studying/working at home’ as a preferred occasion for consuming hot tea by regular hot tea drinkers, by gender and employment, 2023
    • Graph 24: agreement with the statement “I drink hot tea more often when working from home than working in office”, by regular hot tea drinkers, by gender and employment, 2023
    • Graph 25: functional benefits as top three features of interest when drinking tea, by regular hot tea drinkers, by gender and employment, 2023
  4. APPENDIX

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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