Plain white milk is an essential staple in the Indian households and stands as the most widely consumed dairy beverage. Following closely are yogurt-based drinks like lassi and buttermilk/chaas, with flavoured milk/milkshakes enjoyed by nearly a quarter of Indians.
In a competitive marketplace where differentiation is tough, this Report analyses key purchase drivers to help plain milk brands stand out.
The Report also examines the premiumisation opportunities in dairy beverages. With increasing consumer interest in health, there is a significant chance to enhance product offerings with added health benefits.
While sweet dairy drinks have broad appeal, they are consumed infrequently. Therefore, this Report explores flavour innovations that could boost consumption of sweet dairy drinks, tapping into an exciting market potential.
Capitalise on the increasing demand for mental wellness. Appeal to novelty seekers by delivering innovative flavours. Emphasise key attributes in plain milk to distinguish it in the marketplace.
Tulsi Joshi, Senior Food & Drink Analyst, India
This Report covers dairy-based drinks like plain/A2 milk and flavoured milk. It will also cover dairy-based ready-to-drink (RTD) lassi, coffee, chaas, milkshakes and smoothies.
It excludes all types of dairy alternative drinks, like oats, almonds, nuts and coconut milk.
This report covers dairy-based drinks like plain/A2 milk and flavoured milk. It will also cover dairy-based ready-to-
drink (RTD) lassi, coffee, chaas, milkshake and smoothie.
It excludes all types of dairy alternative drinks, like oats, almonds, nuts and coconut milk.
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