Upgrade dermacosmetics by linking scientific ingredients with long-term benefits for sensitive skin. Drive category entry by offering natural yet familiar ingredients at affordable prices.
Twinkle Behl, Research Analyst – Beauty and Personal Care, India
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EXECUTIVE SUMMARY
- Key issues covered in this Report
- Graph 1: top claims in the facial skincare category, 2019-23
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Key trends
- Dermacosmetics brands need an upgrade
- Graph 2: select active ingredient launches in the facial skincare category, 2019-23
- Modern consumers are overwhelmed
- Dermacosmetics has not yet capitalised on the natural narrative
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What consumers want and why
- Double down on high-quality ingredients to treat sensitive skin issues
- Graph 3: consumers with sensitive skin, 2023
- Graph 4: select launches with product-tested claims in the facial skincare category, 2019-23
- Graph 5: reasons for buying dermacosmetic product in the past six months, 2023
- Graph 6: select claims in facial skincare launches, 2019-23
- Differentiate via skin suitability
- Graph 7: reasons for not using a dermacosmetics product in the past six months, 2023
- Recruit new users by offering affordable, familiar, natural options
- Graph 8: barriers to dermacosmetics use, 2023
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appendix
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