Perpetuate at-home dining post-pandemic with convenience and experience positionings.
Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
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Curb the shift to offline by dialling up on experiences. Simplify online shopping with convenience and foster authenticity to build brand-consumer relations. Tanya Rajani, Principal Analyst, Beauty &...
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Attract budget-driven shoppers with private labels. Engage those looking for more than low prices with sustainability and functionality; stress brand heritage, safety and localism. Saptarshi Banerjee, Senior Research...
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Enhance trust in online shopping and offer assistance to retain the new online shopper. Expand the beauty baskets of men through online beauty product discovery. Tanya Rajani, Beauty...
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Majority of Indian adults shop beauty and personal care products in-store, with grocery stores being their top channel of preference. While the in-store shoppers prioritise immediate price benefits,...
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Offer urbanites unique offline shopping experiences while enhancing online shopping for lower-tier shoppers. Envision omnichannel approaches leveraging emerging tech.Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India ...
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