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"Targeting health-conscious consumers with gut-linked holistic wellness will help unlock growth. Devise strategies that can win over consumers switching oil type or brand."
Tulsi Joshi, Principal Food & Drink Market Research Analyst, India
Edible oils are a staple in Indian kitchens, but the market is currently undergoing a significant transformation. Several key factors are influencing this shift: geopolitical price volatility, increasing urbanisation, the rise of nuclear families, and a growing consumer demand for transparency and clean-label products.
Furthermore, rising rates of non-communicable diseases and a greater focus on health and wellness have Indians seeking out cooking oils with functional health benefits. Therefore, this Report analyses the trend towards health and wellness, comparing 2023 and 2025 data to identify which functional benefits are most likely to drive premiumisation among Indian consumers.
Given India’s diverse consumer landscape with varied practices and preferences, this Report also identifies and explores the motivations behind oil alternation and oil-type switching. Understanding these behaviours reveals key opportunities within the edible oil market.
Finally, the report examines the motivations of brand switchers, provides actionable insights and sparks innovation ideas for targeting this crucial segment.
This Report explores only the packaged/branded (excludes unpackaged/unbranded) edible oils.
It includes edible oils such as mustard, groundnut, sunflower, soyabean, sesame, coconut, olive, palm, rice bran and other vegetable oils. It excludes animal-based oils like butter, ghee or lard.
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