2022
8
India Emotional Wellbeing of Women Market Report 2022
2022-12-01T16:01:42+00:00
REPD300FE50_120A_44FC_8A11_64A44DC799C6
2195
158129
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Report
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Help women gain emotional control through daily essentials and technology to cope with negative feelings, while increasing public discussion about emotional wellness. Saptarshi Banerjee, Senior Research Analyst – Lifestyle,…
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  8. India Emotional Wellbeing of Women Market Report 2022

India Emotional Wellbeing of Women Market Report 2022

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The Indian Consumer: Emotional Wellbeing of Women Market Report examines key trends that are impacting women’s mindsets and behaviours regarding emotional wellbeing, NPD for emotional health, and opportunities for brands to help women improve their emotional health.  This report provides a comprehensive overview emotional wellbeing market, along with market projections, segmentation and current trends and future innovations.

Understand Quickly

  • The market context and key trends that impact women’s mindsets/behaviours on emotional wellbeing.
  • The impact of COVID-19 on women’s emotional wellbeing.
  • Women’s emotional health issues and how they deal with those negative emotions.
  • Factors in products for emotional health improvement.
  • Opportunities for brands to help women improve their emotional health.

Expert Analysis from a Specialist in the Lifestyle Sector

This report, written by Saptarshi Banerjee, a leading analyst in the lifestyles sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Help women gain emotional control through daily essentials and technology to cope with negative feelings, while increasing public discussion about emotional wellness.

Saptarshi Banerjee
Senior Research Analyst – Lifestyle, India

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  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Graph 1: women who claim to be actively seeking ways to reduce stress, 2019-22*
  2. Key Trends

    • The growing significance of health
    • Graph 2: women agreeing that the pandemic has encouraged them to look after their emotional health, by age group, 2022
    • The rise of the solo economy
    • The rising discussion of gender equality
  3. Consumer insights

    • Stress and anxiety top women’s negative emotions
    • Graph 3: women’s negative emotion experiences, 2022
    • Graph 4: women’s negative emotion experiences, by generation, 2022
    • Graph 5: women experiencing stress, by age of child, 2022
    • Graph 6: factors helping mood improvement, by age of child, 2022
    • Graph 7: women’s negative emotion experiences, by socio-economic groups, 2022
    • Women grow desire to combat mental health stigma
    • Graph 8: activities women do “everyday” to deal with negative emotions, by generation, 2022
    • Graph 9: talking to friends/family everyday as a measure of coping with negative emotions, by age, 2022
    • Graph 10: attitudes to technology that aids mental health, 2022
    • Products for mental health are more in demand
    • Graph 11: strong agreement that “It is important for brands to provide products/services that improves mood at home” , by employment, 2022
    • Graph 12: factors that would help in improving mood, 2022
  4. MARKET APPLICATIONS

    • Provide daily products to improve holistic health
    • Increase mental health conversations in public
    • Utilise technology to promote better emotional health
  5. APPENDIX

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Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.

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Please Note: All of the figures, graphs, and tables have been redacted.
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