India Fabric Care Market Report 2021
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Recruit liquid format users by highlighting the extra convenience and hygiene the format offers. Tanya Rajani, Beauty & Personal Care Analyst - India…

India Fabric Care Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

The fabric care industry in India has remained resilient throughout the pandemic; still, there has been a dynamic change in format launches.

Liquid format launches have overtaken powder formats following the continuous growth of washing machine usage in urban India, but its usage penetration has yet to catch up.

Brands can recruit liquid format users by highlighting the extra convenience and hygiene it offers.

Tanya Rajani, Beauty & Personal Care Analyst – India

Table of Contents

  1. executive summary

    • Market context
    • Graph 1: fabric care launches by format types, 2018-21
    • What consumers want and why
    • Opportunities
    • Competitive landscape
    • The impact of COVID-19 on fabric care
  2. Key trends

    • Graph 2: top 10 markets of fabric care launches, 2018-21
    • Graph 3: fabric care launches by format types, 2018-21
    • Graph 4: fabric care launches by price tier, 2018-21
    • Graph 5: top 10 claims in fabric care, 2018-21
    • Graph 6: distribution of fabric sanitiser* launches, by year, 2016-20
  3. Key drivers

    • Graph 7: concerns over exposure to COVID-19 virus, June-Nov 21
    • Graph 8: agreement with 'Hygiene has become an important factor when buying products', Jun-Nov 21
    • Global trends and how they are playing out in India
  4. Consumer insights

    • Graph 9: fabric care/laundry product used in the last 12 months, 2021
    • Trading up comes with higher expectation
    • Graph 10: appealing attributes in a laundry product by liquid detergent users, 2021
    • Consumers are seeking an additional antibacterial claim
    • Graph 11: % strongly agree on the attitudes towards fabric hygiene during COVID-19 by anti-bacterial seekers, 2021
    • Pre-wash demand surged from hygiene
    • Graph 12: fabric disinfectant/sanitiser usage by gender and age, 2021
    • Graph 13: fabric disinfectant/sanitiser usage by city tier, 2021
    • Graph 14: fabric disinfectant/sanitiser usage by socio-economic group, 2021
  5. Market applications

    • Help consumers adopt upgraded liquid and machine-wash practices
    • Meet consumer needs of safety and sanitisation
    • Who's innovating
    • Global innovations
  6. appendix

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