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executive summary
- Key issues covered in this Report
- Graph 1: facial skincare launches by sub-category, 2019-23
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key trends
- Facial cleanser is a key growth market
- Graph 2: facial skincare launches by sub-category, 2019-23
- Cater to value-driven Indian consumers
- Graph 3: face cleanser launches, by price in US$, 2019-23
- Graph 4: face cleanser launches, by top claims (excluding cleansing), 2019-23
- Indian consumers experience problematic skin
- Graph 5: select claims in the top six facial cleanser markets, 2019-23
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What consumers want and why
- Metro-residing women seek efficient cleansing from facial cleansers
- Graph 6: frequency of facial cleanser use, 2023
- Graph 7: benefits gained from using facial cleansing products/face wash, 2023
- Graph 8: attitudes towards foam in facial cleansing products, 2023
- Graph 9: attitudes towards using tools for cleansing , 2023
- Financially healthy women need cleansers for sensitive skin
- Graph 10: attitudes towards the importance of facial cleansing, 2023
- Graph 11: benefits gained from using facial cleansing product/face wash, 2023
- Graph 12: attitudes towards choosing a facial cleansing product, 2023
- Graph 13: attitudes towards facial cleansing products in lighter textures, 2023
- Graph 14: attitudes towards dermacosmetic products, 2023
- Acne-care cleansers are essential for women in Tier 2 cities
- Graph 15: top three benefits gained from using facial cleansing product/face wash, 2023
- Graph 16: willing to pay more features in facial cleansing products, 2023
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appendix
Enhance facial cleanser usage by dialling up efficacy and educating on acne care. Premiumise the category by innovating cleansers for sensitive skin.
Tanya Rajani, Senior Beauty & Personal Care Analyst, India
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