Attract men with holistic skincare for sensitive skin. Shield skin from aggressors to delay signs of ageing and position skin minimalism as safer and value driven.
Twinkle Behl, Research Analyst – Beauty and Personal Care, India
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Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
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The Indian anti-ageing category is experiencing stagnation in traditional claims but shows potential in niche claims like firming, amidst a global shift away from negative 'anti-ageing' notions towards...
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Lead with 'healthy glow' messaging as skin health gains prominence; include oily skin under the purview of glow through the promise of 'fresh skin'.Triveni Kulkarni, Senior Beauty...
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Enhance usage of anti-ageing skincare solutions by targeting key ageing concerns: dark circles and wrinkles. Drive preventive anti-ageing usage with younger consumers.Tanya Rajani, Principal Analyst, Beauty &...
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Enhance facial cleanser usage by dialling up efficacy and educating on acne care. Premiumise the category by innovating cleansers for sensitive skin.Tanya Rajani, Senior Beauty & Personal...
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Innovate catering to the growing need for post-acne care; incorporate sensitive skin claims in men's acne care while addressing acne's underlying causes.Twinkle Behl, Research Analyst – Beauty...
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