This report offers an in-depth analysis of the Indian facial skincare market, which is undergoing a significant shift as consumers increasingly prioritise skincare and skin health.
It examines current usage trends and highlights key benefits valued by skincare users, such as skin-firming benefits, to drive the adoption of new product formats.
The report also identifies a consumer base investing more time in skincare, presenting opportunities to target these users with premium offerings.
However, time and budget constraints remain major barriers for a broader audience, leading to reduced engagement with skincare routines. For this segment, multifunctional products that promise effectiveness can serve as a compelling solution.
For consumers dedicated to consistent skincare routines, there is an opportunity to enhance engagement by focusing on the importance they place on appearance. Since brightening is a key benefit these consumers seek in skincare products, emphasising and improving brightening features can further encourage their use.
The facial skincare industry is undergoing significant innovation, making it essential to understand consumer concerns and the benefits they value. This is key to increasing usage while driving premiumisation in the category.
Tanya Rajani, Principal Analyst, Beauty & Personal Care, India
For the purposes of this Report, Mintel’s definition of facial skincare includes:
Bodycare products are excluded from this Report.
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