2022
0
India Festive Foods Market Report 2022
2022-05-24T14:02:40+01:00
REP3A239ED4_19D1_4068_88B5_5D1A29FE3E58
2195
151414
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Report
en_GB
Wellbeing and environment are two big themes playing out in the festive gifting space as traditional sweets face increased competition from modern foods. Tulsi Joshi, Senior Food & Drink…

India Festive Foods Market Report 2022

£ 2,195 (Excl.Tax)

Description

Wellbeing and environment are two big themes playing out in the festive gifting space as traditional sweets face increased competition from modern foods.

Tulsi Joshi, Senior Food & Drink Analyst, India

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Market context
    • Graph 1: select health-related activities consumers have been doing more, less or the same of in 2020 (ie during the COVID-19 outbreak), compared to 2019 (ie prior to the COVID-19 outbreak), 2021
    • What consumers want and why
    • Graph 2: % of consumers who are interested in the feature ‘healthy’ when buying food and drink gifts during the festive season, by age group, 2022
    • Graph 3: consumer interest in the packaging that is made from environmentally friendly materials when buying festive food and drink gifts, by gender and age, 2022
    • Graph 4: % of consumers who are willing to pay a premium for select features when buying food and drink gifts during festive season, by socioeconomic group, 2022
    • Opportunities
    • The competitive landscape
    • The impact of COVID-19 on festive foods
  2. KEY TRENDS

    • A growing demand of Enjoyment Everywhere
    • Graph 5: % of consumers who have experienced the select emotional experiences more often than in 2019 (ie before the pandemic outbreak), 2021
    • Consumers want to be In Control
    • Graph 6: % of seasonal food and drink products with select health category claims*, 2017-22
    • The rise of eco-conscious consumerism
    • Graph 7: features that best defines a sustainable product, 2021
  3. CONSUMER INSIGHTS

    • Consumption preferences of festive foods
    • Graph 8: % of top five (any ranking) favourite festive foods, 2022
    • Graph 9: % of consumers who chose chocolate (any ranking) as their favourite festive food, by generation, 2022
    • Graph 10: % of consumers who chose rasgulla/gulab jamun (any ranking) as a top-five preferred festive food, by socioeconomic group, 2022
    • Graph 11: % of consumers who chose ‘Dry fruits’ (any ranking) as a top-five preferred festive food, by socioeconomic group and region, 2022
    • Graph 12: % of consumers who chose ‘Traditional namkeen snacks’ (any ranking) as a top-five favourite festive food, by region, 2022
    • Graph 13: % of consumers who chose ‘Sweet bakery items’ (any ranking) as a top-five favourite festive food, by city tier, 2022
    • Festive gifting
    • Graph 14: % of consumers who are interested in select features when buying food and drinks gifts during festive season, by age, 2022
    • Graph 15: top five factors motivating Millennials to live a healthier lifestyle, 2022
    • Graph 16: % of consumers who are interested in the feature ‘available in assortment packs’ when buying food and drink gifts during the festive season, by age group, 2022
    • Gifting associations
    • Graph 17: % of consumers who agree with the statement ‘It is worth buying gifts that match the recipient’s personality’, by gender, 2022
    • Gift packaging
    • Graph 18: attribute association of packaging materials with ‘Eco-friendly’, 2020
    • Graph 19: % of consumers who are interested in ‘Bigger-looking packs’ when buying food and drink gifts during festive season, by socioeconomic class, employment and gender, 2022
    • Premiumising festive gifting
    • Graph 20: features in food and drink gifts during festive season for which consumers are willing to pay a premium, 2022
    • Graph 21: % of consumers who are willing to pay a premium for the feature ‘a brand that I trust the quality of’ when buying food and drink gifts during festive season, by socioeconomic class, 2022
    • Graph 22: % of consumers who are interested in the feature ‘made from natural ingredients’ when buying food and drink gifts during festive season, by socioeconomic class, 2022
    • Graph 23: % of consumers who are interested in the feature ‘healthy’ when buying food and drink gifts during the festive season , by socioeconomic group, 2022
    • Graph 24: % of consumers who are interested in the feature ‘Packaging that is easy to carry’ when buying food and drink gifts during the festive season, by socioeconomic group, 2022
    • Graph 25: % of consumers who are willing to pay a premium for the feature ‘artisanal’ when buying food and drink gifts during festive season, by socioeconomic class, 2022
    • Graph 26: % of consumers who are willing to a premium for select features when buying food and drink gifts during festive season, by socioeconomic class, 2022
  4. MARKET APPLICATIONS

    • Target experimental consumers with fusion festive foods
    • Boldly communicate different aspects of health and wellbeing in gifting
    • Support consumers’ eco-conscious pursuits
    • Graph 27: top 4 ethical and environmental claims in seasonal food and drink launches, 2017-2022
    • Graph 28: % of food and drink seasonal launches with ethical or environmental claims, 2017-22
    • Premiumise festive food and drink gifting
  5. APPENDIX

About the report

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