Wellbeing and environment are two big themes playing out in the festive gifting space as traditional sweets face increased competition from modern foods.
Tulsi Joshi, Senior Food & Drink Analyst, India
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EXECUTIVE SUMMARY
- Key issues covered in this Report
- Market context
- Graph 1: select health-related activities consumers have been doing more, less or the same of in 2020 (ie during the COVID-19 outbreak), compared to 2019 (ie prior to the COVID-19 outbreak), 2021
- What consumers want and why
- Graph 2: % of consumers who are interested in the feature ‘healthy’ when buying food and drink gifts during the festive season, by age group, 2022
- Graph 3: consumer interest in the packaging that is made from environmentally friendly materials when buying festive food and drink gifts, by gender and age, 2022
- Graph 4: % of consumers who are willing to pay a premium for select features when buying food and drink gifts during festive season, by socioeconomic group, 2022
- Opportunities
- The competitive landscape
- The impact of COVID-19 on festive foods
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KEY TRENDS
- A growing demand of Enjoyment Everywhere
- Graph 5: % of consumers who have experienced the select emotional experiences more often than in 2019 (ie before the pandemic outbreak), 2021
- Consumers want to be In Control
- Graph 6: % of seasonal food and drink products with select health category claims*, 2017-22
- The rise of eco-conscious consumerism
- Graph 7: features that best defines a sustainable product, 2021
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CONSUMER INSIGHTS
- Consumption preferences of festive foods
- Graph 8: % of top five (any ranking) favourite festive foods, 2022
- Graph 9: % of consumers who chose chocolate (any ranking) as their favourite festive food, by generation, 2022
- Graph 10: % of consumers who chose rasgulla/gulab jamun (any ranking) as a top-five preferred festive food, by socioeconomic group, 2022
- Graph 11: % of consumers who chose ‘Dry fruits’ (any ranking) as a top-five preferred festive food, by socioeconomic group and region, 2022
- Graph 12: % of consumers who chose ‘Traditional namkeen snacks’ (any ranking) as a top-five favourite festive food, by region, 2022
- Graph 13: % of consumers who chose ‘Sweet bakery items’ (any ranking) as a top-five favourite festive food, by city tier, 2022
- Festive gifting
- Graph 14: % of consumers who are interested in select features when buying food and drinks gifts during festive season, by age, 2022
- Graph 15: top five factors motivating Millennials to live a healthier lifestyle, 2022
- Graph 16: % of consumers who are interested in the feature ‘available in assortment packs’ when buying food and drink gifts during the festive season, by age group, 2022
- Gifting associations
- Graph 17: % of consumers who agree with the statement ‘It is worth buying gifts that match the recipient’s personality’, by gender, 2022
- Gift packaging
- Graph 18: attribute association of packaging materials with ‘Eco-friendly’, 2020
- Graph 19: % of consumers who are interested in ‘Bigger-looking packs’ when buying food and drink gifts during festive season, by socioeconomic class, employment and gender, 2022
- Premiumising festive gifting
- Graph 20: features in food and drink gifts during festive season for which consumers are willing to pay a premium, 2022
- Graph 21: % of consumers who are willing to pay a premium for the feature ‘a brand that I trust the quality of’ when buying food and drink gifts during festive season, by socioeconomic class, 2022
- Graph 22: % of consumers who are interested in the feature ‘made from natural ingredients’ when buying food and drink gifts during festive season, by socioeconomic class, 2022
- Graph 23: % of consumers who are interested in the feature ‘healthy’ when buying food and drink gifts during the festive season , by socioeconomic group, 2022
- Graph 24: % of consumers who are interested in the feature ‘Packaging that is easy to carry’ when buying food and drink gifts during the festive season, by socioeconomic group, 2022
- Graph 25: % of consumers who are willing to pay a premium for the feature ‘artisanal’ when buying food and drink gifts during festive season, by socioeconomic class, 2022
- Graph 26: % of consumers who are willing to a premium for select features when buying food and drink gifts during festive season, by socioeconomic class, 2022
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MARKET APPLICATIONS
- Target experimental consumers with fusion festive foods
- Boldly communicate different aspects of health and wellbeing in gifting
- Support consumers’ eco-conscious pursuits
- Graph 27: top 4 ethical and environmental claims in seasonal food and drink launches, 2017-2022
- Graph 28: % of food and drink seasonal launches with ethical or environmental claims, 2017-22
- Premiumise festive food and drink gifting
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APPENDIX
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