2022
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India Flavoured Milk Market Report 2022
2022-05-24T17:34:09+01:00
REPFC2ED504_958B_4503_BE67_0E9CD37D5156
2195
151502
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Report
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It's time for brands to make bolder nutrition and health claims and expand their reach by positioning flavoured milk as a snacking alternative. Tulsi Joshi, Senior Food & Drink…

India Flavoured Milk Market Report 2022

£ 2,195 (Excl.Tax)

Description

It’s time for brands to make bolder nutrition and health claims and expand their reach by positioning flavoured milk as a snacking alternative.

Tulsi Joshi, Senior Food & Drink Analyst, India

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Market context
    • What consumers want and why
    • Graph 1: interest in ‘all-natural ingredients’ in flavoured milk, % of consumers, 2022
    • Opportunities
    • Graph 2: nutrition features of highest appeal in flavoured milk, 2022
    • Graph 3: functional health benefits of highest appeal in flavoured milk, 2022
    • The competitive landscape
    • The impact of COVID-19 on flavoured milk
  2. KEY TRENDS

    • The ‘healthier alternative’ switch in beverages
    • Graph 4: % launches in dairy beverages with ‘plant-based’ claim, 2017-21
    • Snackification of flavoured milk
    • Graph 5: top five ways that people relieve stress*, 2021
    • Graph 6: % of consumers who are actively seeking ways to reduce stress*, 2021
    • Address the rising demand for novel sensory experiences with texture innovations
  3. CONSUMER INSIGHTS

    • Consumption of flavoured milk
    • Graph 7: % of consumers who consumed flavoured milk in the last three months, by socio-economic class, 2022
    • The curious case of Gen Z’s frequency of consumption
    • Graph 8: flavoured milk consumption frequency, by generations, 2022
    • Graph 9: % of consumers who agree that drinking cow/buffalo milk regularly is essential for overall good health, by age, 2022
    • Graph 10: reasons for packaged flavoured milk consumption among regular and irregular Gen Z milk consumers, 2022
    • Graph 11: % of consumers interested in low fat content in flavoured milk, by gender and age, 2022
    • Graph 12: % of consumers who are interested in flavoured milk packaged in a can packaging, by generation, 2022
    • Healthifying flavoured milk
    • Graph 13: % of flavoured milk launches with select health claims, 2017-22
    • Graph 14: reasons for packaged flavoured milk consumption, 2022
    • Graph 15: % of flavoured milk consumers who do so for its nutritional benefits, by consumer segment, 2022
    • Graph 16: most interested nutrients in flavoured milk, 2022
    • Graph 17: functional health benefits of most interest to flavoured milk consumers, 2022
    • Graph 18: % of consumers interested in vitamin A content in flavoured milk, by gender and age, 2022
    • Graph 19: % of consumers interested in select functional health benefits in flavoured milk, by gender,2022
    • Graph 20: % of flavoured milk consumers who are interested in the select ingredient features, 2022
    • Graph 21: % of consumers who are interested in select flavoured milk flavours, by age, 2022
    • Flavoured milk as an alternative to snacking
    • Flavours
    • Graph 22: flavoured milk flavours of highest interest, 2022
    • Graph 23: % of consumers interested in mango flavour in flavoured milk, by gender, 2022
    • Packaging
    • Graph 24: % of flavoured milk launches with select packaging type, by packaging material, 2017-22
    • Graph 25: % of flavoured milk launches, by packaging type, 2017-22
    • Graph 26: flavoured milk packaging types of highest interest , 2022
    • Graph 27: % of consumers interested in select flavoured milk packaging formats, by socio-economic class, 2022
  4. MARKET APPLICATIONS

    • Position flavoured milk as a route to healthier lifestyle
    • Graph 28: % of flavoured milk launches with high/added/fortified claims, 2017-22
    • Graph 29: top five growing functional health claims in flavoured milk, launches 2017-22
    • Tap into the snacking occasion
    • Focus on increasing consumption among Gen Z
    • Graph 30: % of flavoured milk launches with select environmental and ethical claims, 2017-22
  5. APPENDIX

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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