Packaging is expected to deliver on freshness, convenience and eco responsibility, while the product itself must deliver on quality, affordability and value.
Rushikesh Aravkar, Associate Director – Consumer Reports South APAC – Food & Drink
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executive summary
- Key issues covered in this Report
- Graph 1: top three most environmentally friendly packaging types (any rank), total vs respondents who have selected non-plastic packaging as most environmentally friendly packaging type, 2022
- Graph 2: top three most environmentally friendly packaging types, 2022
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KEY TRENDS
- Environmental concerns lead to focus on sustainability
- Graph 3: concerns over different environmental issues*, 2021
- Graph 4: responsibility towards sustainable environment initiatives*, 2021
- Graph 5: % of drink launches with select ethical claims, 2017-22
- Graph 6: % of food launches with select ethical claims, 2017-22
- Consumers’ focus on quality and transparency drive packaging innovations
- Packaging features enable brands to showcase value for money
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What consumers want and why
- Packaging and environment
- Graph 7: frequency of engaging in select packaging/sustainability-related behaviour over last six months, 2022
- Graph 8: value indicators* in food/drink products, 2022
- Graph 9: willingness to pay a premium for food products with environmentally friendly packaging, 2022
- Graph 10: willingness to pay more for food products with environmentally friendly packaging, by gender and age, 2022
- Graph 11: willingness to pay additional 1-10% among those who are willing to pay a premium for environmentally friendly packaging, by metro cities, 2022
- Graph 12: percentage premium consumers are willing to pay more for environmentally friendly packaging, 2022
- What eco-friendly packaging means for consumers
- Graph 13: top three most environmentally friendly packaging types, 2022
- Graph 14: top three most environmentally friendly packaging types (any rank), total vs respondents who have selected non-plastic packaging as most environmentally friendly packaging type, 2022
- Graph 15: % of total food and drink launches with select claims, 2017-23
- Consumer expectations from packaging
- Graph 16: features that consumers would like to see on food packaging – front-of-pack nutritional information, by city tier, 2022
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appendix
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