Fragrance plays a pivotal role in influencing Indian consumers within BPC categories. This Report outlines key trends shaping purchase behaviour across fragrance themes, descriptors and scent intensity.
Fragrance plays a pivotal role in influencing Indian consumers within BPC categories. This Report outlines key trends shaping purchase behaviour across fragrance themes, descriptors and scent intensity. Current launch activity is dominated by green/herbal/woody scents, while other fragrance groups present untapped growth potential.
Floral scents continue to be the most preferred, especially among younger women, creating an opportunity to modernise these profiles by blending other nature aspects, cultural elements and gourmand notes. In contrast, nostalgia and travel-inspired themes rank lowest in consumer preference.
Across skincare, haircare and bath & shower categories, ‘fresh’ and ‘clean’ descriptors remain the most desired. However, current NPD underindexes on these cues, providing brands with a clear opportunity to strengthen their positioning through such universally appealing descriptors. At the same time, growing consumer interest in wellness-led and mood-enhancing scents suggests further room for differentiation, especially as demand rises for fragrances that evoke calm, balance or sensorial uplift.
Lastly, the Report explores how brands can champion luxury-perfume-inspired scent innovation within the men’s grooming space.
Reimagine florals with nature and indulgence cues. Infuse wellness-driven scent into everyday beauty products. Elevate men's grooming with sophisticated, luxury-perfume-led scents.
Twinkle Behl, Research Analyst – Beauty and Personal Care, India
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