Frozen food is a relatively new addition to India’s food industry, which has long been dominated by shelf-stable products. The category is set to expand, driven by rising urbanisation, smaller family units and the need for convenience with an increasing number of women entering the workforce. According to the Mintel survey, half of Indians have consumed at least one frozen food item in the past six months, reflecting an emerging preference for convenience in daily life. Among frozen options, vegetables remain the top choice, while French fries and vegetable-based snacks lead the way in the snack segment.
The Report thoroughly examines usage barriers and preferred consumption occasions, emphasising the importance of delivering superior taste and freshness to attract users. It highlights convenience, time savings and cost-effectiveness compared to ordering takeout as key drivers of consumption. Notable use cases include serving starters and special meals to guests, preparing quick snacks and adding variety to home-cooked meals throughout the week.
The Report emphasises the pivotal role of clean labels and nutrient-based claims – both positive and negative – in positioning frozen foods as premium products. It also provides guidance on developing innovative solutions to meet the evolving needs and desires of today’s consumers.
Hosting guests and adding meal variety are key usage drivers. Recruit users by excelling on taste and freshness, premiumise with protein claims and create excitement with diversified offerings.
Anamika Banerji, Senior Research Analyst – Food and Drink, India
This report includes packaged frozen ready-to-eat and ready-to-cook meals, snacks and bakery products, and vegetables/fruits, meat, and seafood.
This report does not cover frozen ice cream, ice cream cakes or ice cream biscuits.
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