The rising emphasis on preventive healthcare and healthy aging is driving a shift toward better eating habits, paving the way for growth in the nutraceuticals market, including functional foods and beverages.
The rising emphasis on preventive healthcare and healthy aging is driving a shift toward better eating habits, paving the way for growth in the nutraceuticals market, including functional foods and beverages. This report explores the current landscape and future opportunities within India’s functional food and drink sector.
Familiarity and promise of naturalness can play a key role in motivating the trial of functional products. Further, prioritising protein ingredient communication and showcasing the efficacy of ingredients can boost engagement.
Obesity, diabetes and prediabetes are significant health challenges that call for natural, personalised solutions through food and beverages. This report delves into consumer insights, highlighting current trends, upcoming innovations and future possibilities for managing chronic conditions like these more effectively.
Natural, familiar ingredients, evolving weight management methods and rising prediabetes concerns are shaping demand for functional foods in India.
Anamika Banerji, Senior Research Analyst – Food and Drink, India
This report examines the market for functional foods and drinks in India. Functional food/drinks can be defined as food/drink products that are whole, fortified, enriched or enhanced to provide health benefits beyond the provision of essential nutrients (eg vitamins and minerals), when they are consumed at efficacious levels as part of a varied diet on a regular basis.
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