Encourage trial with familiar botanicals, ‘real’ fruits/nuts and naturalness. Offer multifunctional health solutions tailored for distinct health-seeker cohorts.
Tulsi Joshi, Senior Food & Drink Analyst, India
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EXECUTIVE SUMMARY
- Key issues covered in this Report
- Graph 1: added ingredients for encouraging trial of healthy versions of packaged RTD beverages, 2023
- Graph 2: select added ingredients for encouraging trial of healthy versions of RTD beverages, by city tier, 2023
- Mintel predicts
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key trends
- Health continues to be a value-creator in food and drinks
- Graph 3: consumers who spend on health and wellness products on a monthly basis, 2022 vs 2023
- Graph 4: consumers who mark health benefits as an indicator of good value for money in a food and drink product, 2022 vs 23*
- Graph 5: food and drink launches, by claim category, 2018-23
- Graph 6: consumers* who cite low in sugar as one of their top-three factors when shopping for food, 2021-23
- Clean label is becoming a necessity
- Graph 7: top factors when shopping for food, 2023
- Protein goes mainstream in India
- Graph 8: top 10 food and drink categories with a high/added-protein claim, 2018-23
- Graph 9: food and drink launches with a high/added-protein claim, 2018-23
- Graph 10: association of protein with health benefits, 2022
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what consumers want and why
- Exploring  potential for functional RTD beverages
- Graph 11: launches with select category claims in RTD beverages. 2018-2022
- Graph 12: consumers who look for healthy products when choosing packaged RTD, by age, region, city tier, socio-economic class, 2023
- Graph 13: consumers who look for healthy products when choosing packaged RTDs, 2023
- Graph 14: consumers who look for healthy product when choosing packaged RTD beverages, 2023
- Graph 15: consumers who look for healthy products all the time/most of the time when choosing packaged RTD beverages, by gender and age, region and city tier, 2023
- Graph 16: consumers who look for healthy products some of the time or rarely when choosing packaged RTD beverages, by region, city tier and current financial situation, 2023
- Graph 17: consumer segments by frequency of looking for healthy products when choosing packaged RTD beverages, 2023
- Barriers to consumption
- Graph 18: consumers who agree that healthy drinks are not tasty, by gender, 2023
- Graph 19: consumer agreement that drinks with added health benefits are expensive for frequent consumption, by current financial situation, 2023
- Graph 20: consumers who agree that nutritional drinks' high sugar content makes them unhealthy, by region, 2023
- Graph 21: % of consumers who agree to the select statement, by city tier, 2023
- Graph 22: high wellness achievers, by frequency of looking for healthy products when choosing packaged RTD beverages, 2023
- Graph 23: functional claims as a share of total RTD drink launches, 2023
- Graph 24: % of launches in RTD beverages with functional claims, 2020-23
- Target frequent and infrequent health-seekers separately
- Graph 25: features considered when choosing a healthy version of a packaged RTD beverage, 2023
- Graph 26: % of consumers who consider 'high protein content' an important feature when choosing healthy version of RTD beverages, by age, 2023
- Graph 27: RTD beverage launches with a high/added-protein claim, 2020-23
- Graph 28: select added ingredients that would encourage trial of healthy packaged RTD beverages, by region of consumers who consider 'high protein' as important feature when choosing a healthy version of packaged RTD beverages, 2023
- Graph 29: select added ingredients that would encourage trial of healthy packaged RTD beverages, by consumers who consider 'high protein' as important feature when choosing a healthy version of packaged RTD beverages, 2023
- Graph 30: features considered important when choosing a healthy RTD beverage, by city tier, 2023
- Graph 31: % of launches with functional-energy claims, by select claims, 2020-23
- Graph 32: launches with select claims in RTD beverages, 2020-23
- Graph 33: RTD launches with natural claims, 2020-23
- Graph 34: consumers who consider 'made from all-natural ingredients' when choosing a healthy version of an RTD beverage, by city tier, 2023
- Graph 35: consumers who consider select features when choosing a healthy version of a packaged RTD beverage, 2023
- Graph 36: consumers who consider select features when choosing a healthy version of a packaged RTD beverage, by city tier, 2023
- Graph 37: RTD launches with select claims, 2020-23
- Graph 38: RTD launches with select claims, 2020-23
- Ingredients of interest
- Graph 39: added ingredients for encouraging trial of a healthy version of a packaged RTD beverage, 2023
- Graph 40: select added ingredients that would encourage trial of a healthy version of an RTD beverage, by region, 2023
- Graph 41: select added ingredients that would encourage trial of a healthy version of an RTD beverage, by city tier, 2023
- Graph 42: select added ingredients that would encourage trial of a healthy version of an RTD beverage, by city tier, 2023
- Graph 43: RTD launches with select ingredients, 2020-23
- Exploring categories for growth in functional RTDs
- Graph 44: consumption frequency of packaged RTD drinks with health benefits in the last three months, 2023
- Graph 45: liquid milk launches with select claims, 2020-23
- Graph 46: consumers who consider select health features when choosing a healthy RTD beverage, by frequency-based segment who consume milk with added health benefits, 2023
- Graph 47: select added ingredients for encouraging trial of healthy packaged RTD beverages, by frequency based on consumption of buttermilk/chaas with added health benefits, 2023
- Graph 48: consumers who agree to select statements, by consumption of flavoured milk/milkshake added health benefits, 2023
- Graph 49: features considered important when choosing a healthy RTD beverage, by frequency-based consumption of fruit juices, 2023
- Graph 50: consumers who agree with select statements, by frequency-based consumption of sports and energy drinks, 2023
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appendix
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