The Indian beauty industry is predicted to have a promising future, thanks to the Gen Z population.
Unlike their predecessors, Generation Z prioritises beauty routines, with a particular emphasis on skincare. However, they also significantly emphasise the impact lifestyle changes have on their skin, presenting an opportunity for beauty brands to expand their focus through the integration of holistic approaches. Holistic beauty brands can capitalise on evening rituals.
Over half of Gen Z men in India are concerned about acne, yet the market for anti-acne skincare products for men remains niche. Brands can stand out by providing tailored treatments for this group, promoting a regular skincare routine with affordable, user-friendly products, and addressing factors like pollution and hormones that cause acne.
For Gen Z women, appearance is paramount, heavily influenced by social media and beauty trends. However, interestingly, they are not frequent users of makeup. Since this group cherishes individuality and self-expression, colour cosmetic brands can boost their appeal by offering opportunities for personal expression through makeup.
Gen Z constitutes a vital demographic for beauty brands. Engage them with holistic beauty routines, acne solutions and ways to showcase their unique styles.
Twinkle Behl, Research Analyst – Beauty and Personal Care, India
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