The Indian beauty industry is predicted to have a promising future, thanks to the Gen Z population.
The Gen Z Beauty Consumer in India – Current Landscape
Unlike their predecessors, Generation Z prioritises beauty routines, with a particular emphasis on skincare. However, they also significantly emphasise the impact lifestyle changes have on their skin, presenting an opportunity for beauty brands to expand their focus through the integration of holistic approaches. Holistic beauty brands can capitalise on evening rituals.
Over half of Gen Z men in India are concerned about acne, yet the market for anti-acne skincare products for men remains niche. Brands can stand out by providing tailored treatments for this group, promoting a regular skincare routine with affordable, user-friendly products, and addressing factors like pollution and hormones that cause acne.
For Gen Z women, appearance is paramount, heavily influenced by social media and beauty trends. However, interestingly, they are not frequent users of makeup. Since this group cherishes individuality and self-expression, colour cosmetic brands can boost their appeal by offering opportunities for personal expression through makeup.
Indian Gen Z Beauty Consumer Report – What’s Inside?
- Key trends shaping Gen Zs’ beauty routines
- Understanding beauty and grooming activities carried out during the day, evening and night
- Identifying average time Gen Zs spend on beauty and grooming routines
- Factors affecting Gen Zs’ overall appearance
- Attitude towards Gen Zs’ beauty and grooming routines
Meet the Expert Behind the Analysis
Gen Z constitutes a vital demographic for beauty brands. Engage them with holistic beauty routines, acne solutions and ways to showcase their unique styles.
Twinkle Behl, Research Analyst – Beauty and Personal Care, India
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Executive summary
- Generational definitions
- Who are Gen Z and what has shaped them?
- Mintel’s perspective
- Key issues covered in this report
- Overview
- The outlook for the beauty and personal care category with regards to the Gen Z segment in India
- Enhance evening rituals with holistic beauty
- Elevate facial skincare for Gen Z men by prioritising anti-acne solutions
- Encourage makeup usage by promoting self-expression
- Graph 1: frequency of makeup activity, by Gen Z women, 2024
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Key trends and market factors
- What do you need to know?
- Holistic beauty gains momentum
- Young Indian adults are investing more time and money in beauty and personal care
- Gen Zs veer towards holistic beauty practices
- Graph 2: any agreement towards wellbeing statements*, 2023
- The impact of inner wellbeing on appearance is increasingly recognised
- Global brands are innovating with holistic beauty
- Indian brands are focusing on beauty from the inside out
- Price will always be a concern for young Indians
- Young Indians are cash-strapped and focus on financial independence
- Graph 3: how Gen Zs get their spending money, 2023
- Affordability and value are of utmost importance
- Brands are focusing on a value-driven approach for young adults
- The evolving men’s beauty and grooming landscape in India
- Young men care about their appearance as much as women do
- Rising interest in beauty and personal care among young men fuels greater engagement
- Acne concerns are closely tied to men’s skincare routines
- Skincare brands promote innovative solutions for acne issues
- Self-expression and individuality are fundamental to the internet-savvy generation
- Gen Zs are true digital natives
- Young adults are keen to experiment with beauty
- Young adults are key trend adopters
- Young adults have a strong desire to express themselves
- Graph 4: attitudes towards standing out from the crowd and self-expression, 18-24 age group, 2023
- New-age brands are pushing the limits on experimental and creative self-expression
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what consumers want and why
- What do you need to know
- Gen Zs seek holistic skincare rituals
- Leverage Gen Zs’ interest in skincare routines
- Graph 5: beauty and grooming activities carried out in the past six months, by generation, 2024
- Gen Zs struggle to find the right skincare products, restricting their daily routines and usage
- Graph 6: beauty and grooming activities carried out in the past six months by Gen Z, 2024
- Guide Gen Zs towards the right routines
- Gen Z’s shift towards lifestyle changes over skincare products suggests a shift towards holistic routines
- Graph 7: factors affecting overall appearance, by generation, 2024
- Get ahead of skincare routines
- Ensure a role in lifestyle maintenance routines
- Case study: offer skincare solutions that fit the Gen Z lifestyle
- Opportunity to enhance Gen Zs’ evening routines
- Graph 8: usage of beauty and grooming products throughout the day, by generation, 2024
- Opportunity to enhance Gen Zs’ evening routines
- Graph 9: time spent in the morning/evening/night on beauty and grooming activities, Gen Z, 2024
- Promote quick-fix skincare for mornings to boost usage and frequency
- Leverage the online medium to to emphasise the significance of a detailed evening beauty regimen
- Tap into evening bodycare rituals to help consumers destress physically and mentally
- Emphasise a value-driven approach for long-term engagement with Gen Zs
- Enhance the facial skincare regimens of Gen Z men with a focus on acne treatment
- Acne represents a more significant concern among young men
- Graph 10: acne skin condition experienced in the last 12 months, by five age groups, 2024
- Capitalise on anti-acne products for men
- Graph 11: men’s facial skincare* launches, by top 10 beauty enhancing claims, 2019-24
- Gen Z men have bare-minimum facial skincare routines
- Graph 12: any facial skincare activity done in the past six months, by Gen Z males, 2024
- Instill in Gen Z men the necessity of using facial skincare products to treat acne
- Help Gen Z men understand what their skin needs to fight acne
- Start with an easy-to-follow but complete anti-acne regimen
- Respond to Gen Z men’s need for more-targeted solutions
- Graph 13: agreement towards beauty products not catering to current issues, by generation, 2024
- Capitalise on Gen Z men’s understanding of the effects of hormonal imbalances on appearance
- Graph 14: factors affecting overall appearance, by generation, 2024
- Assist men in distinguishing between bacterial and hormonal acne
- Shed light on the intricacies of hormonal acne and the importance of treatment
- Encourage consistent facial skincare routines by introducing formats that address daily acne triggers
- Link affordability with convenience
- Graph 15: attitudes towards affordable beauty products and multifunctional beauty products treating multiple concerns, by generation, 2024
- Tout the benefits of acne patches as a quick-fix solution for treating acne
- Reassure Gen Z men that multifunctional formats won’t break the bank
- Promote usage of acne treatments in the evening or at night
- Graph 16: time spent in the morning/evening/night on beauty and grooming activities, by generation, 2024
- Enhance makeup usage by encouraging Gen Z women to express their distinctive personal styles
- The value that Gen Z women place on beauty routines stems from their emphasis on appearance
- Social media serves as a pivotal catalyst shaping Gen Z women’s perceptions of appearance
- Graph 17: attitudes towards staying updated with beauty trends and feeling pressured to look good by social media, by generation, 2024
- Although Gen Z women value beauty, their use of makeup is infrequent
- Graph 18: frequency of makeup usage, by Gen Z women, 2024
- Enhance makeup usage by promoting self-expression
- Graph 19: agreement that beauty and grooming products should reflect personal style, by generation, 2024
- Advocate for beauty brands that call out ‘for Gen Z’
- Let embellishments drive self-expression for Gen Z women
- Respond to Gen Z women’s desire to express themselves
- Recommend beauty products that align with consumers’ personalities
- Utilise AR and VR interfaces to craft more-personalised experiences for Gen Z women
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appendix
- Consumer survey methodology
- Social data research methodology
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