eCommerce will not replace in-store shopping as the primary grocery shopping method, but rather serve as a complement to enhance the overall grocery experience.
Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India
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executive summary
- Key issues covered in this Report
- Market context
- What consumers want and why
- Graph 1: product categories bought online vs offline, 2022
- Opportunities
- Mintel predicts
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Key Trends
- Key drivers
- Global trends and how they are playing out in India
- Graph 2: consumers shopping for food in-person in a store, 2022
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Consumer insights
- Grocery products purchased by Indian consumers
- Graph 3: shopping habits, 2022
- Graph 4: product categories bought online vs offline, 2022
- Graph 5: online shopping for select categories, by gender, 2022
- Graph 6: shopping equally in-store and online, by gender, 2022
- Graph 7: shopped most of these product categories online, by parental status, 2022
- Graph 8: number of online shoppers for beauty and personal care products and vitamins and supplements, by age, 2022
- Graph 9: agreement with "Retailers who can guarantee the lowest prices are more appealing than others", by socio-economic group, 2022
- Indian grocery shopper segments
- Graph 10: agreement with "In-store grocery shopping is more enjoyable than shopping through an online store", by clusters, 2022
- Graph 11: agreement with selected statements, by grocery shopper segment, 2022
- Consumers' interest in online grocery shopping
- Actions for physical stores
- Graph 12: shopping habits in-store, by age, 2022
- Graph 13: agreement with selected statements, by socio-economic group, 2022
- Graph 14: agreement with "Grocery retailers that provide experiences are more appealing than the ones do not," by gender, 2022
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Market Applications
- Opportunities for retail industry
- Opportunities for food & drink categories
- Opportunities for beauty and personal care categories
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appendix
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