The Report delves into the preferences and challenges faced by Indian consumers in the hair colourant market.
With a notable 40% of Indian adults colouring their hair, a significant portion prefers the convenience of at-home solutions. Despite the dominance of at-home colouring, many perceive salon treatments as superior due to professional expertise and tools. The report highlights the need for improved at-home kits that offer salon-like results and user-friendly applications.
Black continues to be the top hair colour choice among Indian users, primarily driven by the desire for complete grey coverage. Effortless grey coverage is their most critical need as they often face challenges such as difficulty matching natural hair shades, incomplete coverage, complicated application techniques and the frequent need for touch-ups.
Those hair colour users who are interested in colouring their hair in vibrant colours prefer salons for better results. Brands can empower this segment to colour at home by offering holistic solutions, such as safer formulations and can offer tutorials, to provide confidence in experimenting with bold shades at home.
Indians mostly colour their hair at home but seek salon-like outcomes. Whether colouring their in black or trendy shades, hair colour users prioritise convenience and safe formulations.
Tanya Rajani, Principal Analyst, Beauty & Personal Care, India
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