Hair Oils – Indian Consumer 2020
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With trendier formats entering the category, hair oil players must make aggressive moves to defend their turf.Tanya Rajani, Beauty & Personal Care Analyst - India…

Report Summary

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Hair Oils – Indian Consumer market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Hair oiling is a regime followed by a majority of Indian consumers to tackle basic hair concerns, and they follow standard routines. Increasing usage in a highly penetrated category is possible if launches tour higher efficacy in tackling consumers’ key hair concerns.

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Expert analysis from a specialist in the field

Written by Tanya Rajani, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

With trendier formats entering the category, hair oil players must make aggressive moves to defend their turf. Tanya Rajani
Beauty & Personal Care Analyst

Table of Contents


    • [Graph] India: Hair oil launches across markets, 2017-19
    • Time to segment needs and consumers
  2. Key trends

    • An unmatched product in the market
    • [Graph] India: Top five reasons for using hair oils, Dec 2019
    • City life shuns hair oils
    • Heading towards premiumisation

    • Global trends and how they are playing out in india

      • CONSUMEr insight

        • [Graph] India: Hair oil usage across women, Dec 2019
        • [Graph] India: Hair oil usage across men, Dec 2019
        • [Graph] India: Types of hair oil used across regions, Dec 2019
        • The common hair oil user
        • [Graph] India: Reasons for using hair oil, Dec 2019
        • The metro-dwelling hair oil user
        • The male hair oil upgrader
        • There are more upgraders, too
        • [Graph] India: Bhringraj hair oil usage across age groups in female hair oil users, Dec 2019
        • [Graph] India: Types of hair oil usage among age groups, Dec 2019
      • Market applications

        • Efficacy and size will drive usage
        • Increase usage with metro-dwelling consumers
        • Cannabalise other categories
        • [Graph] India: Male hair styling & treatments launches by formats, 2018-19
        • Who's innovating
        • Global Innovations
      • APPENDIX

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