Premiumise haircare for diverse Indian hair types by dialing up on nourishment and care. Focus on functionality to promote the usage of leave-in treatments.
Twinkle Behl, Research Analyst – Beauty and Personal Care, India
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Executive summary
- Key issues covered in this Report
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Key trends and market factors
- Shifting haircare focus demands new innovation
- Graph 1: haircare* launches by top 10 markets, 2018-23
- Graph 2: hair launches, by sub-category, 2018-2023
- Graph 3: haircare* launches, by beauty enhancing claims, 2018-2023
- Embracing diverse Indian hair types
- Hair treatments see a revolution
- Graph 4: top five markets, by % of hair oil* launches, 2018-23
- Graph 5: hair treatment product launches, by leave-in claim, 2018-23
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what consumers want and why
- Graph 6: hair concerns faced by Indian consumers in the past six months, 2023
- Graph 7: haircare* launches by beauty-enhancing claims, 2018-23
- Graph 8: usage of haircare products in the past six months, 2023
- Graph 9: consumers by hair type, 2023
- Graph 10: hair type, by region, 2023
- Target Wavy Hair Consumers with haircare that offer specialised nourishment
- Graph 11: attitude towards haircare products, 2023
- Graph 12: shampoo and conditioner launches for wavy* hair, 2018-23
- Graph 13: hair concerns, by hair type, 2023
- Graph 14: consumers with wavy hair using shampoo, conditioner and hair oil more, 2023
- Graph 15: willingness to pay more for scientific ingredients in haircare, 2023
- Graph 16: shampoo, conditioner and hair treatment launches with select ingredients, 2018-23
- Curly hair consumers seek hydration
- Graph 17: willingness to pay more for haircare for specific hair type, 2023
- Graph 18: willingness to pay more for haircare products that can solve specific hair concerns, 2023
- Graph 19: conditioner usage among consumers, 2023
- Graph 20: shampoo and conditioner launches for curly* hair, by moisturising claim, 2018-2023
- Graph 21: willingness to pay more for haircare products, 2023
- Highlight the functionality of leave-in treatments
- Graph 22: more usage of haircare products in the past six months, 2023
- Graph 23: hair treatment launches by formats and textures, 2018-23
- Graph 24: top three hair concerns, 2023
- Graph 25: attitude towards leave-in treatments (eg conditioners, serum), 2023
- Graph 26: hair treatment launches, by damaged hair claim, 2018-2023
- Graph 27: attitude towards unique fragrances in haircare, 2023
- Graph 28: hair treatments product launches, by top five fragrance groups, 2018-23
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appendix
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