2023
8
Indian Consumer Haircare Market Report 2023
2023-11-02T14:01:41+00:00
REPF0B9B95F_A161_4175_BFE0_FC534E9C5364
2195
167800
[{"name":"Haircare","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/haircare"}]
Report
en_GB
Premiumise haircare for diverse Indian hair types by dialing up on nourishment and care. Focus on functionality to promote the usage of leave-in treatments. Twinkle Behl, Research Analyst –…
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  8. Indian Consumer Haircare Market Report 2023

Indian Consumer Haircare Market Report 2023

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Premiumise haircare for diverse Indian hair types by dialing up on nourishment and care. Focus on functionality to promote the usage of leave-in treatments.

Twinkle Behl, Research Analyst – Beauty and Personal Care, India

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  1. Executive summary

    • Key issues covered in this Report
  2. Key trends and market factors

    • Shifting haircare focus demands new innovation
    • Graph 1: haircare* launches by top 10 markets, 2018-23
    • Graph 2: hair launches, by sub-category, 2018-2023
    • Graph 3: haircare* launches, by beauty enhancing claims, 2018-2023
    • Embracing diverse Indian hair types
    • Hair treatments see a revolution
    • Graph 4: top five markets, by % of hair oil* launches, 2018-23
    • Graph 5: hair treatment product launches, by leave-in claim, 2018-23
  3. what consumers want and why

    • Graph 6: hair concerns faced by Indian consumers in the past six months, 2023
    • Graph 7: haircare* launches by beauty-enhancing claims, 2018-23
    • Graph 8: usage of haircare products in the past six months, 2023
    • Graph 9: consumers by hair type, 2023
    • Graph 10: hair type, by region, 2023
    • Target Wavy Hair Consumers with haircare that offer specialised nourishment
    • Graph 11: attitude towards haircare products, 2023
    • Graph 12: shampoo and conditioner launches for wavy* hair, 2018-23
    • Graph 13: hair concerns, by hair type, 2023
    • Graph 14: consumers with wavy hair using shampoo, conditioner and hair oil more, 2023
    • Graph 15: willingness to pay more for scientific ingredients in haircare, 2023
    • Graph 16: shampoo, conditioner and hair treatment launches with select ingredients, 2018-23
    • Curly hair consumers seek hydration
    • Graph 17: willingness to pay more for haircare for specific hair type, 2023
    • Graph 18: willingness to pay more for haircare products that can solve specific hair concerns, 2023
    • Graph 19: conditioner usage among consumers, 2023
    • Graph 20: shampoo and conditioner launches for curly* hair, by moisturising claim, 2018-2023
    • Graph 21: willingness to pay more for haircare products, 2023
    • Highlight the functionality of leave-in treatments
    • Graph 22: more usage of haircare products in the past six months, 2023
    • Graph 23: hair treatment launches by formats and textures, 2018-23
    • Graph 24: top three hair concerns, 2023
    • Graph 25: attitude towards leave-in treatments (eg conditioners, serum), 2023
    • Graph 26: hair treatment launches, by damaged hair claim, 2018-2023
    • Graph 27: attitude towards unique fragrances in haircare, 2023
    • Graph 28: hair treatments product launches, by top five fragrance groups, 2018-23
  4. appendix

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