Prioritise consumers' mental and financial wellbeing. Furthermore, focus on preventive healthcare and the role of social engagement in achieving a healthy lifestyle.
Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India
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executive summary
- Key issues covered in this Report
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key trends and market factors
- Uncertainty and anticipation drive anxiety
- Graph 1: consumers' future financial outlook* over the next year, 2023
- Graph 2: consumers concerns* over the next six months, by age group, 2023
- Going back to the roots
- Graph 3: launches of Ayurvedic products across categories, 2020-22
- Technology's emerging role in preventive healthcare
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what consumers want and why
- Graph 4: consumers' rating of their overall health in the past six months, by gender, 2023
- Mental and financial wellbeing are key to healthy living
- Graph 5: consumers' perception of the term 'healthy lifestyle', by rating of their overall health in past six months, 2023
- Graph 6: consumers' rating of their overall health in the past six months, by generation, 2023
- Graph 7: consumers' perception of the term 'healthy lifestyle', by parental status, by gender, 2023
- Graph 8: consumers' expectations from brands related to healthy lifestyles, by employment and city tier, 2023
- Focus on preventive healthcare
- Graph 9: consumers' intention to spend more in the next six months, by age group, 2023
- Graph 10: consumers' spending intention in the next six months, by age and gender, 2023
- Graph 11: intention to spend more on health and wellness products, by employment and gender, 2022
- Encourage social engagement to drive healthy living
- Graph 12: consumers' agreement with the statement 'it is easier to maintain healthy habits with family/friends than to practise them alone', by parental status, 2023
- Graph 13: consumers' agreement with the statement 'posting health goals on social media helps to maintain healthy habits', by age, 2023
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appendix
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