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"Success in the category will hinge on protein-led propositions that have a clear purpose and familiar ingredients, covering daily and indulgent occasions."
Anamika Banerji, Senior Research Analyst - Food and Drink, India
Packaged snacks continue to be a dynamic, high-penetration category in India, driven by a wide repertoire of choices spanning both indulgent and better-for-you options.
This Report examines how India’s snacking patterns are shifting, the motivations behind these shifts in consumption, and where health concerns currently sit within this evolving landscape.
Healthy snacking is explored in depth, including what consumers consider ‘healthy’ and how these definitions are changing. The Report tracks priority features and claims in 2025 versus 2023, spotlighting the rising appeal of protein, familiar and wholesome ingredients, and the expanding acceptance of baked and popped formats, especially among younger Indians.
With shelves increasingly crowded with better-for-you offerings, choosing the right healthy snack can be challenging. This Report identifies the factors that most strongly influence purchase decisions and pinpoints the moods and occasions when consumers are most inclined to pick a healthier alternative over a regular snack. Opportunities to position healthy snacks more meaningfully across these moments is also explored.
Altogether, the Report delivers the what, when, why and how of healthy snacking in India, mapping the evolving consumer mindset and the strategic opportunities it unlocks for brands.
Snacks are considered as products that can be consumed between meals and also as meal replacements. This report includes but is not limited to: salty snacks, savoury snacks, snack bars, sweet snacks including chocolates, biscuits/cookies, bakery items, nuts, fruit, vegetables and dairy snacks such as yogurt.
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