2023
0
India Healthy Snacking Market Report 2023
2023-03-21T10:02:08+00:00
REP0848207D_45D9_4A77_A4BE_35EC603A00F1
2195
161645
[{"name":"Nutrition","url":"https:\/\/store.mintel.com\/industries\/health-wellbeing\/healthy-eating-nutrition"},{"name":"Snacks","url":"https:\/\/store.mintel.com\/industries\/food\/snacks"}]
Report
en_GB
Increased snacking frequency drives the demand for healthy snacking wherein consumers prioritise natural ingredients and low fat content. Anamika Banerji, Research Analyst - Food and Drink, India…

India Healthy Snacking Market Report 2023

£ 2,195 (Excl.Tax)

Description

Healthy snacking is in demand. 48% of Indians look for a healthy snack all/most of the time. However, consumption data shows that healthy snacks hold a much smaller share than indulgent snacks in consumers’ snacking repertoire. This report throws light on the target cohorts for healthy snacking and their expectations from healthy snacks.

Key Issues Covered in this Report

  • Consumption of snacks – frequency and types of snacks consumed
  • Consumers’ intention to snack healthily
  • Target cohort for healthy snacks
  • What consumers want in healthy snacks
  • Opportunities to expand adoption of healthy snacks
  • Approaches to make healthy snacks relevant throughout the day

Increased snacking frequency drives the demand for healthy snacking wherein consumers prioritise natural ingredients and low fat content.

Anamika Banerji, Research Analyst – Food and Drink, India

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Graph 1: how often consumers look for a healthy product when choosing a snack, by frequency of snacking, 2023
    • Graph 2: three most important factors when choosing a healthy snack, by city tier, 2023
  2. KEY TRENDS and market factors

    • Health scares and regulatory endeavours drive healthy eating
    • Graph 3: agreement with the statement “I’m prepared to make short-term sacrifices for the sake of my long-term health”*, 2022
    • Graph 4: agreement with the statement “Governments should do more to encourage healthy eating specifically in children and teens”, 2022
    • Better-for-you is good value for Indian consumers
    • Graph 5: value indicators in food and drink*, 2022
    • Graph 6: % of launches in food and drink products with select plus claims, 2018-23
    • Graph 7: % increase in launches of food and drink products with select claims, 2018-19 vs 2022-23
    • Graph 8: qualities looked for in a snack, 2022
    • Eating healthily is pricey
    • Graph 9: alignment with select consumer behaviour “I have a budget that I try to stick to as much as possible”, 2022
    • Graph 10: factors* of concern over the next six months, 2022
    • Graph 11: average price of select food and drink categories, with and without functional claims, 2022-23
  3. WHAT CONSUMERS WANT AND WHY

    • Graph 12: frequency of snacking in the last one month, by age, 2023
    • Graph 13: how often consumers look for a healthy product when choosing a snack, 2023
    • Graph 14: consumption of healthy and indulgent salty snacks by consumers who look for healthy snacks all/most of the time, 2023
    • What consumers want in healthy snacks
    • Graph 15: three most important factors when choosing a healthy snack, by city tier, 2023
    • Graph 16: % launches of snacks with the ‘low/no/reduced fat’ claim, 2020-23
    • Graph 17: select factors considered to be most important when choosing a healthy snack, by city tier, 2023
    • Graph 18: low/no sugar as one of the three most important factors when choosing a healthy snack, by city tier, 2023
    • Graph 19: % of launches in select sweet snack categories with select claims related to sugar, 2021-23
    • Graph 20: average salt content (g per 100g/ml) in snacks and bakery product launches, 2021-22 vs 2022-23
    • Super Snackers and healthy snacking
    • Graph 21: how often consumers look for a healthy product when choosing a snack, by frequency of snacking, 2023
    • Graph 22: occasions when consumers typically consume snacks, 2023
    • Graph 23: types of sweet snacks consumed, 2023
    • Graph 24: types of salty snacks consumed, 2023
    • Graph 25: occasions that Super Snackers associate with the healthy feature in snacks, 2023
    • Graph 26: select attitudes related to snacking, 2023
    • Making healthy snacks relevant through different parts of the day
    • Graph 27: occasions on which snacks are typically consumed, 2023
    • Graph 28: select features that consumers associate more with the mid-morning occasion, by region, 2023
    • Graph 29: consumption of nuts and seeds in the last one month, 2023
    • Graph 30: three most important factors when choosing a healthy snack by consumers who associate the healthy feature with the mid-morning occasion for snacking, 2023
    • Graph 31: association of the select factor ‘filling’ with the afternoon occasion for snacking, by region and gender, 2023
    • Graph 32: agreement with the statement “More should be done to make sweet snacks healthier”, 2023
  4. APPENDIX

About the report

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