2020
0
India Home Remedies Market Report 2020
2020-12-08T04:02:29+00:00
REP3790D31B_2943_4FA4_9785_DCE72CAD7D52
2195
128423
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Report
en_GB
The upsurge in home remedies threatens the packaged beauty industry. Brands can learn from home remedies and capitalise on new opportunities to win over the emotionally driven consumer.Tanya Rajani,…

India Home Remedies Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

 

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Home Remedies – Indian Consumer market including the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Home remedies are deep-rooted in India’s beauty culture. However, consumers express that they would use a home remedy more regularly if they could purchase it as a packaged product. Including trendy home remedy ingredients which are not found easily at home can move consumers towards using a packaged beauty product. There is also rising interest among consumers for newer, trendier ingredients over traditional ones. Packaged beauty products can tap into this by expanding ingredient offers beyond those found in the kitchen. Simply carrying the natural claim is not enough – prove it with certifications and honest, transparent messaging.

Expert analysis from a specialist in the field

Written by Tanya Rajani, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The upsurge in home remedies threatens the packaged beauty industry. Brands can learn from home remedies and capitalise on new opportunities to win over the emotionally driven consumer.
Tanya Rajani
Beauty & Personal Care Analyst

Table of Contents

  1. executive summary

    • Market context
    • What consumers want and why
    • [Graph] India: have not used but interested in using trendy home remedy ingredients across women aged 18+, Jul 2020
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. impact of covid-19 on home remedies

    • [Graph] India: changes seen in consumers' priorities since the COVID-19 outbreak, 20 Aug-6 Sep, 2020
  3. Key trends

    • [Graph] India: top 10 claims for beauty and personal care launches, Sept 2018-Aug 2020
  4. key drivers

    • [Graph] India: spending over the next month on beauty & personal care products, 11 Jun-6 Sep, 2020
    • [Graph] APAC: men's beauty personal care behaviours in last three months: "Tried a new product I hadn't tried before", July 2020
    • Global trends and how they are playing out in India
    • [Graph] USA & India: % of beauty & personal care launches with natural & free-from claims, Sep 2017-Aug 2020
  5. consumer insight

    • [Graph] India: usage of home remedy ingredients, Jul 2020
    • [Graph] India: factors that would encourage purchase of an already packaged home beauty remedy, Jul 2020
    • [Graph] India: attitudes towards home remedies, July 2020
    • Converting a home remedy user to purchase packaged beauty products
    • [Graph] India: usage of home remedy ingredients for skin or hair or both across women aged 18+, Jul 2020
    • [Graph] India: criteria for buying an already packaged home beauty remedy across women aged 18+, Jul 2020
    • [Graph] India: influencers who have encouraged usage of home beauty remedies for skin or hair in the last six months, Jul 2020
    • [Graph] India: influencers which have encouraged usage of home beauty remedies for skin or hair in the last six months, Jul 2020
    • Young women aged 18-34
    • [Graph] India: usage of home remedy ingredients for skin across women aged 18+, Jul 2020
    • [Graph] India: not used but interest in using trendy home remedy ingredients across women aged 18+, Jul 2020
    • [Graph] India: influencers which have encouraged usage of home beauty remedies for skin or hair in the last six months, Jul 2020
    • How to target the non-users
    • [Graph] India: reasons for non-usage of home remedies among men, Jul 2020
    • [Graph] India: criteria for buying an already packaged home beauty remedy across male consumers, Jul 2020
    • [Graph] India: criteria for buying an already packaged home beauty remedy across male consumers, Jul 2020
    • [Graph] India: usage of home remedy ingredients across men, Jul 2020
  6. Market applications

    • Use transparent communication to gain trust
    • [Graph] India: top 10 claims for beauty and personal care launches, Sep 2018-Aug 2020
    • Win with a strong ingredient story
    • Pair nature with science to make it more effective
    • Who's innovating
    • Global innovations
  7. Appendix

    About the report

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