Use personalisation to foster experimentation and facilitate online makeup shopping. Tap into the personalisation of 'skinified' makeup to premiumise the category.
Tanya Rajani, Principal Analyst, Beauty & Personal Care, India
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executive summary
- Key issues covered in this Report
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key trends
- Indian consumers are eager to explore new trends
- Graph 1: top five social media platforms used in the last six months, 2023
- Tailored solutions are gaining prominence
- Graph 2: BPC launches with customised/personalised claims, 2018-23
- Graph 3: BPC launches with customised/personalised claims, by category, 2018-23
- Technological advancements shake up the cosmetics landscape
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what consumers want and why
- Graph 4: likeliness to purchase makeup that is personalised, 2023
- Enhance makeup use by fostering experimentation viapersonalisation
- Graph 5: frequency of using makeup, by generation, 2023
- Graph 6: agreement with 'It is difficult to find makeup for Indian skintones', 2023
- Graph 7: agreement with 'Makeup is a reflection of one's personality', 2023
- Graph 8: consumer enjoyment of experimenting with makeup products, 2023
- Graph 9: agreement towards enjoying to co-create a makeup product with brands, 2023
- Accelerate online makeup shopping through personalised experiences
- Graph 10: purchase of makeup online vs in store, 2023
- Graph 11: purchase of makeup online vs in store, Gen Z vs all consumers, 2023
- Graph 12: purchase of makeup online vs in store, by generation, 2023
- Graph 13: agreement towards seeing makeup shade appearance before purchase and needing in-store/online assistance, 2023
- Graph 14: agreement towards using personalisation tools in colour cosmetics, 2023
- Use personalisation to premiumise 'skinified' makeup
- Graph 15: top three barriers for makeup usage, 2023
- Graph 16: makeup product features consumers are interested in buying or willing to pay more for, 2023
- Graph 17: strong interest in purchasing makeup that is personalised, 2023
- Graph 18: skin issues experienced in the past 12 months, 2023
- Graph 19: skin sensitivity, 2023
- Graph 20: agreement with 'It is important to pay attention to the ingredients used in makeup products', 2023
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appendix
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