The ice cream market is experiencing significant growth, particularly in metro cities and among SEC B consumers.
This Report explores both the motivations behind ice cream consumption and the key barriers preventing some from indulging.
With the rise of social media and the growing demand for visually appealing treats, the Report also highlights popular toppings that can capture consumer interest.
Additionally, as health-consciousness continues to influence indulgence-focused categories, the Report examines features that can encourage parents to choose ice cream as a treat for their children.
The ice cream market is thriving, presenting exciting opportunities for growth. Brands can position ice cream as a festive alternative to traditional mithai, develop unique and eye-catching toppings and explore the largely untapped potential of the children’s segment.
Tulsi Joshi, Senior Food & Drink Analyst, India
The term ‘ice cream’ includes dairy-based ice cream and frozen yogurt (bar, complete, cone, cup/tub, push tube, sandwich, stick and others), plant-based ice cream and frozen yogurt (from dairy alternatives), water-based lollies, pops and sorbets.
It excludes chilled desserts, frozen desserts and flavoured yogurt
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In India, the biscuits/cookies category enjoys wide market reach, with nine out of 10 Indians consuming them in the past month.
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