2020
0
India Impact of COVID-19 on Household Cleaning Attitudes Market Report 2020
2020-12-09T16:03:13+00:00
REP5AF02662_5460_4A83_B42E_7A26D349446A
2195
128513
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Report
en_GB
COVID-19 has raised the importance of household cleaning, and brands can leverage this momentum to lock in the newly engaged consumer. Tanya Rajani, Beauty & Personal Care Analyst -…

India Impact of COVID-19 on Household Cleaning Attitudes Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Impact of COVID-19 on Household Cleaning Attitudes – Indian Consumer market including the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Historically, household care has seen low engagement, but COVID-19 has brought household care to the fore. Consumers are invested as cleaning is important to protect their families’ health, though a majority (58%) have commented on cleaning not being important post-pandemic. It is imperative for brands to retain these consumers. The newly engaged consumer is reading more claims and attempting to learn more from the internet.

Strong online and social media strategies and on-pack claims which showcase germ-killing efficacy can keep the consumer engaged. While antibacterial is preferred, consumers can move towards safer, natural alternatives in the future. While women will continue to hold the primary role of household cleaning, the pandemic has encouraged men to take a more active role in household care. There is new potential to focus on marketing and communication beyond women that includes men who until now have remained ignored.

Expert analysis from a specialist in the field

Written by Tanya Rajani, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

COVID-19 has raised the importance of household cleaning, and brands can leverage this momentum to lock in the newly engaged consumer.
Tanya Rajani
Beauty & Personal Care Analyst

Table of Contents

  1. Executive summary

    • Market context
    • [Graph] India: % of household cleaning launches by claims, Oct 2018-Sept 2020
    • What consumers want and why
    • [Graph] India: household cleaning activities ranked 1st prior, during and after the COVID-19 outbreak, Sep 2020
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. THE IMPACT OF COVID-19 ON Household care

  3. Key trends

    • [Graph] India: % of household cleaning launches by package type, Oct 2018-Sept 2020
    • [Graph] India: % of household cleaning launches by sub-categories, Oct 2018-Sept 2020
    • [Graph] India: % of household cleaning launches by claims, Oct 2018-Sept 2020
    • [Graph] India: male consumers, May-Oct 2020
  4. key drivers

    • [Graph] India: consumer worry towards contracting COVID-19, Mar-Sep 2020
    • [Graph] India: categories expected to spend more on in the next month, May-Sep 2020
    • Global trends and how they are playing out in India
  5. consumer insights

    • [Graph] India: attitude statements towards the impact of COVID-19 on household cleaning, Sep 2020
    • [Graph] India: responsibility for household cleaning during the COVID-19 outbreak between genders, Sep 2020
    • [Graph] India: household cleaning activities ranked 1st prior, during and after the COVID-19 outbreak, Sep 2020
    • [Graph] India: usage of household surface cleaners during COVID-19 outbreak, Sep 2020
    • [Graph] India: household cleaning activities ranked 1st prior, during and after the COVID-19 outbreak, Sep 2020
    • [Graph] India: preferred cleaning product attributes due to COVID-19, Jul 2020
    • Household cleaning consumer segmentation
    • Segment #1: the Knowledge Seekers
    • [Graph] India: responsibility of household cleaning chores during the COVID-19 outbreak, Sep 2020
    • [Graph] India: usage of household surface cleaners during COVID-19 outbreak, Sep 2020
    • [Graph] India: consumer attitude towards natural ingredients not being as effective in killing germs/viruses as chemical ingredients, Sep 2020
    • Segment #2: the Passive Fearfuls
    • [Graph] India: responsibility for household cleaning chores during the COVID-19 outbreak, Sep 2020
    • [Graph] India: activities which describe hygiene practices done in the last six months, Sep 2020
    • [Graph] India: usage of household surface cleaners during COVID-19 outbreak by The Passive Fearfuls, Sep 2020
    • Segment #3: the Carefree
  6. market applications

    • Capitalise on new cleaning activities
    • Educate to keep them engaged
    • Bring men into the fold
    • Who’s innovating
    • Global innovations
  7. appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databoks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B reports (all priced at £1,495).

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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