Draw on the aspirational qualities of celebs for urbanites. For better reach, leverage micro/nano influencers and partner with relatable, educational and humorous influencers.
Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
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This Report examines the feminine hygiene category in India, highlighting significant shifts and trends. There is a noted decline in sanitary pad product development, with brands focusing more...
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The Report delves into the preferences and challenges faced by Indian consumers in the hair colourant market. With a notable 40% of Indian adults colouring their hair, a significant...
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Amid the continued popularity of natural, the need for transparency rises, making vegan an attractive proposition. Also, the importance of empowerment has emerged.Triveni Kulkarni, Senior Beauty &...
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Focus foremost on highlighting value for financially prudent Gen Z consumers; nudge them towards eco-habits and delight them digitally to capture their attention.Saptarshi Banerjee, Senior Research Analyst...
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This Report underscores the growing global awareness of environmental issues, particularly among younger adults, who predominantly associate sustainability with environmental protection. In India, this trend is especially strong...
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