Consumers are seeking healthier options. Offer greens, protein, no-oil or no-maida versions of their favourite instant foods. Desi twists to global flavours can boost appeal.
Tulsi Joshi, Senior Food & Drink Analyst, India
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EXECUTIVE SUMMARY
- Key issues covered in this Report
- Graph 1: select flavours consumers are willing to pay more for in instant noodles,/pasta/soup, 2023
- Mintel predicts
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KEy Trends
- Rising health focus amplifies scrutiny of ultra-processed foods
- Graph 2: % of consumers who claim to typically eat healthily ‘all the time’*, 2023
- Graph 3: food and drink launches with high/added protein claims, 2018-23
- Graph 4: top five factors when shopping for food, 2023
- Gen Zs blur the line between snacks and meals
- Graph 5: snack consumption occasions among Gen Zs, 2023
- Increasing appetite for novel local and Korean flavours
- Graph 6: select consumer behaviors around experiences*, 2023
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What consumers want and why
- Graph 7: consumption of select instant foods in the last three months, 2023
- Consumption of instant noodles
- Graph 8: % of instant noodle launches as a share of total meal, meal centre and soup launches, 2018-23
- Graph 9: sub-total share % of launches in instant noodles, 2018-23
- Graph 10: consumption of instant noodles in the last three months, by generation, 2023
- Graph 11: consumption of instant noodles in the last three months, by socio-economic class, 2023
- Graph 12: consumption of instant noodles in the last three months, by gender, 2023
- Graph 13: consumption of instant noodles in the last three months, by select gender and age, 2023
- Graph 14: brands of instant noodles consumed in the last three months, 2023
- Graph 15: repertoire of number of instant noofdles brands consumed in the last three months, 2023
- Graph 16: company count of launches in instant noodles, 2018-23
- Graph 17: consumption occasion of instant noodles in the last three months, by city tier, 2023
- Graph 18: consumption of instant pasta and soup in the last three months, by consumer segments of instant noodles, 2023
- Consumption of instant pasta
- Graph 19: sub-total share % of launches in instant pasta, 2018-23
- Graph 20: % of instant pasta launches as a share of total meals, meal centre and soup launches, 2018-23
- Graph 21: consumption of instant pasta in the last three months, by gender and age, city tier and current financial situation, 2023
- Graph 22: consumption occasion of instant pasta in the last three months, 2023
- Graph 23: select consumption occasion of instant pasta in the last three months, by gender and age, 2023
- Consumption of instant soup
- Graph 24: sub-total share % of launches in instant soups, 2018-23
- Graph 25: % of instant soup launches as a share of total meals, meal centre and soup launches, 2018-23
- Graph 26: consumption of instant soups in the last three months, by generation, employment and gender and current financial situation, 2023
- Graph 27: consumption occasion of instant soups in the last three months, 2023
- Health features in instant foods
- Graph 28: % of launches in instant noodles, pasta and soup with select category claims, 2020-23
- Graph 29: % of launches in instant noodles with select category claims, 2020-23
- Graph 30: % of launches in instant pasta with select category claims, 2020-23
- Graph 31: % of launches in instant soups with select category claims, 2020-23
- Graph 32: health features consumers are willing to pay more for in instant noodles, pasta and soup, 2023
- Graph 33: total share % of launches in instant noodles with ‘no maida’ claim, 2018-23
- Graph 34: % of consumers who are willing to pay more for ‘no maida’ in instant noodles/pasta/soup, by age, region, city tier and employment and parental status, 2023
- Graph 35: maida alternatives consumers are willing to pay more for, 2023
- Graph 36: types of maida alternatives consumers willing to pay more for in instant noodles/pasta/soup, by region, 2023
- Graph 37: % of consumers who are willing to pay more for ‘no oil’ feature in instant noodles/pasta/soup, by city tier and socio-economic classs, 2023
- Graph 38: % of consumers who are willing to pay more for ‘added protein’ in instant noodles/pasta/soup, by gender and age, 2023
- Graph 39: % of launches in instant noodles, pasta and soup with ‘high/added protein’ claims, 2023
- Added ingredients in instant food
- Graph 40: more/added ingredients that consumers are willing to pay more for in instant noodles/pasta/soup, 2023
- Graph 41: % of consumers who are willing to pay more for ‘green vegetables’ in instant noodles/pasta/soup, by city tier and socio-economic class, 2023
- Graph 42: % of consumers who are willing to pay for select more’added ingredients in instant noodles/pasta/soup, by select consumer segment, 2023
- Graph 43: % of consumers who are willing to pay mroe for ‘added paneer’ in instant noodles/pasta/soup, by city tier and current financial situation, 2023
- Graph 44: % of instant noodle consumers who are willing to pay more for ‘egg’ in instant noodles/pasta/soup, by gender and age, 2023
- Graph 45: % of launches with select ingredient in instant noodles, 2020-23
- Flavours in instant foods
- Graph 46: % of consumers selecting “none of these” when asked willingness to pay more for given flavours in instant noodles/pasta/soup, by consumption repertoire, 2023
- Graph 47: % of consumers selecting “none of these” when asked willingness to pay more for given flavours in instant noodles/pasta/soup, by socio-economic class, 2023
- Graph 48: top five Indian regional cuisines of interest in ready meals, by select consumer segments, 2023
- Graph 49: % of consumers who are willing to pay more for desi Asian (Chinese/Thai/Korean) in instant noodles/pasta/soup, by socio-economic class, 2023
- Graph 50: select flavours consumers are willing to pay more for in instant noodles/pasta/soup, 2023
- Graph 51: flavours consumers are willing to pay more for in instant noodles/pasta/soup, by select consumer segment, 2023
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appendix
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