2023
8
India Instant Noodles, Pasta and Soup Market Report 2023
2024-01-15T00:02:10+00:00
REP53589026_BA08_4944_95AA_D2409A8645AC
2195
169595
[{"name":"Pasta, Rice and Noodles","url":"https:\/\/store.mintel.com\/industries\/food\/meals-meal-components\/pasta-rice-noodles"},{"name":"Soup","url":"https:\/\/store.mintel.com\/industries\/food\/meals-meal-components\/soup"}]
Report
en_GB
Consumers are seeking healthier options. Offer greens, protein, no-oil or no-maida versions of their favourite instant foods. Desi twists to global flavours can boost appeal. Tulsi Joshi, Senior Food…
  1. /
  2. All Industries
  3. /
  4. Food
  5. /
  6. Meals and Meal Components
  7. /
  8. Pasta, Rice and Noodles
  9. /
  10. India Instant Noodles, Pasta and Soup Market Report 2023

India Instant Noodles, Pasta and Soup Market Report 2023

Consumer Reports - What's Included
  • Multiple Report Formats
  • Access to our Clients Portal
  • Interactive Databook
  • Custom Presentation Tool

Consumers are seeking healthier options. Offer greens, protein, no-oil or no-maida versions of their favourite instant foods. Desi twists to global flavours can boost appeal.

Tulsi Joshi, Senior Food & Drink Analyst, India

Collapse All
  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Graph 1: select flavours consumers are willing to pay more for in instant noodles,/pasta/soup, 2023
    • Mintel predicts
  2. KEy Trends

    • Rising health focus amplifies scrutiny of ultra-processed foods
    • Graph 2: % of consumers who claim to typically eat healthily ‘all the time’*, 2023
    • Graph 3: food and drink launches with high/added protein claims, 2018-23
    • Graph 4: top five factors when shopping for food, 2023
    • Gen Zs blur the line between snacks and meals
    • Graph 5: snack consumption occasions among Gen Zs, 2023
    • Increasing appetite for novel local and Korean flavours
    • Graph 6: select consumer behaviors around experiences*, 2023
  3. What consumers want and why

    • Graph 7: consumption of select instant foods in the last three months, 2023
    • Consumption of instant noodles
    • Graph 8: % of instant noodle launches as a share of total meal, meal centre and soup launches, 2018-23
    • Graph 9: sub-total share % of launches in instant noodles, 2018-23
    • Graph 10: consumption of instant noodles in the last three months, by generation, 2023
    • Graph 11: consumption of instant noodles in the last three months, by socio-economic class, 2023
    • Graph 12: consumption of instant noodles in the last three months, by gender, 2023
    • Graph 13: consumption of instant noodles in the last three months, by select gender and age, 2023
    • Graph 14: brands of instant noodles consumed in the last three months, 2023
    • Graph 15: repertoire of number of instant noofdles brands consumed in the last three months, 2023
    • Graph 16: company count of launches in instant noodles, 2018-23
    • Graph 17: consumption occasion of instant noodles in the last three months, by city tier, 2023
    • Graph 18: consumption of instant pasta and soup in the last three months, by consumer segments of instant noodles, 2023
    • Consumption of instant pasta
    • Graph 19: sub-total share % of launches in instant pasta, 2018-23
    • Graph 20: % of instant pasta launches as a share of total meals, meal centre and soup launches, 2018-23
    • Graph 21: consumption of instant pasta in the last three months, by gender and age, city tier and current financial situation, 2023
    • Graph 22: consumption occasion of instant pasta in the last three months, 2023
    • Graph 23: select consumption occasion of instant pasta in the last three months, by gender and age, 2023
    • Consumption of instant soup
    • Graph 24: sub-total share % of launches in instant soups, 2018-23
    • Graph 25: % of instant soup launches as a share of total meals, meal centre and soup launches, 2018-23
    • Graph 26: consumption of instant soups in the last three months, by generation, employment and gender and current financial situation, 2023
    • Graph 27: consumption occasion of instant soups in the last three months, 2023
    • Health features in instant foods
    • Graph 28: % of launches in instant noodles, pasta and soup with select category claims, 2020-23
    • Graph 29: % of launches in instant noodles with select category claims, 2020-23
    • Graph 30: % of launches in instant pasta with select category claims, 2020-23
    • Graph 31: % of launches in instant soups with select category claims, 2020-23
    • Graph 32: health features consumers are willing to pay more for in instant noodles, pasta and soup, 2023
    • Graph 33: total share % of launches in instant noodles with ‘no maida’ claim, 2018-23
    • Graph 34: % of consumers who are willing to pay more for ‘no maida’ in instant noodles/pasta/soup, by age, region, city tier and employment and parental status, 2023
    • Graph 35: maida alternatives consumers are willing to pay more for, 2023
    • Graph 36: types of maida alternatives consumers willing to pay more for in instant noodles/pasta/soup, by region, 2023
    • Graph 37: % of consumers who are willing to pay more for ‘no oil’ feature in instant noodles/pasta/soup, by city tier and socio-economic classs, 2023
    • Graph 38: % of consumers who are willing to pay more for ‘added protein’ in instant noodles/pasta/soup, by gender and age, 2023
    • Graph 39: % of launches in instant noodles, pasta and soup with ‘high/added protein’ claims, 2023
    • Added ingredients in instant food
    • Graph 40: more/added ingredients that consumers are willing to pay more for in instant noodles/pasta/soup, 2023
    • Graph 41: % of consumers who are willing to pay more for ‘green vegetables’ in instant noodles/pasta/soup, by city tier and socio-economic class, 2023
    • Graph 42: % of consumers who are willing to pay for select more’added ingredients in instant noodles/pasta/soup, by select consumer segment, 2023
    • Graph 43: % of consumers who are willing to pay mroe for ‘added paneer’ in instant noodles/pasta/soup, by city tier and current financial situation, 2023
    • Graph 44: % of instant noodle consumers who are willing to pay more for ‘egg’ in instant noodles/pasta/soup, by gender and age, 2023
    • Graph 45: % of launches with select ingredient in instant noodles, 2020-23
    • Flavours in instant foods
    • Graph 46: % of consumers selecting “none of these” when asked willingness to pay more for given flavours in instant noodles/pasta/soup, by consumption repertoire, 2023
    • Graph 47: % of consumers selecting “none of these” when asked willingness to pay more for given flavours in instant noodles/pasta/soup, by socio-economic class, 2023
    • Graph 48: top five Indian regional cuisines of interest in ready meals, by select consumer segments, 2023
    • Graph 49: % of consumers who are willing to pay more for desi Asian (Chinese/Thai/Korean) in instant noodles/pasta/soup, by socio-economic class, 2023
    • Graph 50: select flavours consumers are willing to pay more for in instant noodles/pasta/soup, 2023
    • Graph 51: flavours consumers are willing to pay more for in instant noodles/pasta/soup, by select consumer segment, 2023
  4. appendix

Why Mintel?

Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.

Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:

  • Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and arrive in your inbox alongside an Excel datasheet, so you can easily share Mintel’s market intelligence.
  • Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
  • Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
  • Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.

Browse our sample PDF report below:

Please Note: All of the figures, graphs, and tables have been redacted.
£ 2,195 (Excl.Tax)
  • Instant access when you pay by credit card.
  • Save 10% on all purchases with the code: INSIGHTS2024. Offer available until 31st December.
Buy now

Is this report right for you?

From consumer reports to customised growth strategies. We have an option to suit your business requirements.

Find out more

Popular Related Reports

Global Outlook on Sustainability: A Consumer Study 2024-25

£ 5,000£ 21,600

Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...

Find out more

Instant Noodles in India (2022) – Market Sizes

£ 495

Instant Noodles in India by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2022. This market covers cup/bowl and packet instant...

Find out more

India Ready Meals Market Report 2023

£ 2,195

Opportunity lies in catering to consumers' snacking needs with hyperlocal cuisine offerings, healthier ingredients and making ready meals tasty and exciting. Anamika Banerji, Research Analyst - Food and...

Find out more

Instant Noodles in India (2022) – Market Sizes

£ 495

Instant Noodles in India by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2022. This market covers cup/bowl and packet instant...

Find out more

India Frozen Snacks and Meals Market Report 2022

£ 2,195

Affordability, health and clean/natural recipes are key themes for market expansion. Opportunity exists to enter categories beyond ready-to-fry snacking.Tulsi Joshi, Senior Food & Drink Analyst, India ...

Find out more

India Spices, Masala Mixes and Seasonings Market Report 2022

£ 2,195

Consumers seek regionalised recipes. It is important for brands to prioritise unpackaged buyers who intend to buy packaged formats. Give seasonings an Asian twist.Tulsi Joshi, Senior Food...

Find out more

Trusted by global industry leaders

Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.

It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.

Pauline Robson, Managing Partner, Mediacom

One of the biggest challenges we face is the need to get smart on a business or category real quick.

We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.

We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.

Jeff White, Business Development Director, Deutsch

When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.

They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.

So overall, it’s the level of detail and the quality of forecasting that really stand out for me.

Rebecca Green, Market Insight Manager, Wincanton

We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.

Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.

Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners

We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.

They’re an innovative company, with a client-focused team that always delivers.

Abby Carvosso, Group Managing Director, Bauer Media Group

Is this report right for you?

From consumer reports to customised growth strategies. We have an option to suit your business requirements.

Find out more