Juice drinks reign as one of the top non-alcoholic favourites, while the packaged coconut water segment is emerging. Gen Z and SEC A are the core consumers of juice and juice drinks.
Packaged juices compete with dairy drinks for children’s consumption. The report identifies gaps and specific opportunities aligned with consumer interests to enhance the success of juices in this market segment.
The habit of reading labels and ingredient lists before purchasing juices is emerging, seen among 26% of Indian juice drinkers. The report identifies key ingredients in packaged juices to enhance engagement with juice drinkers.
Indian consumers’ culinary experimentalism is on the rise, prompting a comprehensive exploration of the interest and potential for innovation in incorporating lesser-known or exotic fruits into packaged juice beverages. The report identifies the favoured fruits in this context.
This report looks at the following areas:
- Consumption of juice, coconut water and other non-alcoholic beverages; identification of core users
- Non-alcoholic drinks associated with different purposes/occasions
- Opportunities in packaged juices for kids
- Ingredients of interest in packaged juices
- Opportunities for packaged juices made with uncommon/exotic fruits
- Role of high fruit content in driving the consumption of juice drinks
Expand juice portfolios with child-friendly options, vitamin C-rich blends and exotic fruit varieties to cater to diverse consumer preferences.
Anamika Banerji, Research Analyst – Food and Drink, India
Market Definitions
Includes: 100% fruit juice, 100% fruit-vegetable blend juice, 100% vegetable juice, juice drink (juice + water + sweetener + additive), coconut water, smoothie, powdered juice drink, juice concentrates.
Excludes: fresh juice made at home or at a restaurant/cafe.
Collapse All
-
EXECUTIVE SUMMARY
- Mintel’s perspective
- Key issues covered in this Report
- Overview
- Packaged juices face competition from flavoured milk as a preferred choice for kids’ nutrition
- Packaged juice drinks compete with flavoured milk for children’s beverage preferences
- Most juice drinkers will be captivated by the allure of Vitamin C
- Graph 1: ingredients of interest in packaged juice & juice drinks, 2024
- Juice enthusiasts are excited to sample a novel fruit spin on juices
- High fruit content is assuming importance as a key factor determining juice quality
- The outlook for the Indian juice drinks category
-
KEY TRENDS AND MARKET FACTORS
- What you need to know
- Launch activity in the juice drink space
- Genuine innovation in the Indian juice segment picks up for the first time post-COVID-19
- Graph 2: juice drink launches by launch type, 2019-24
- Environmental and natural claim categories dominate; the Indian juice category leads the global market in functional claims
- Graph 3: % of juice drink launches featuring select claim categories, 2023-24
- The sugar-free claim is gaining prominence driven by new entrants in the market
- Graph 4: % of juice drink launches with select minus and plus claims, 2021-24
- Energy stands out as a top functional claim that has seen significant growth in the past three years
- Graph 5: % of juice drink launches with select functional claims, 2021-24
- Environmentally friendly packaging and recycling are the prominent environmental claims
- Graph 6: % of juice drink launches with select environmental claims, 2023-24
- Most juices hit shelves in bottles
- Graph 7: % of juice drink launches in different packaging formats, 2023-24
- Graph 8: % of juice drink launches, by launch type, 2023-24
- Mango rules the Indian juice market
- Graph 9: % of juice drink launches in different flavours, 2023-24
- The savvy shopper: informed buying is emerging
- Conscious consumers prioritise health and safety
- The ‘Label Padhega India’ initiative is set to raise awareness about the contents of packaged foods
- The government and regulators are gearing up to support consumer welfare
- Smart shopping becomes even more crucial when shopping for children
- Graph 10: top five factors considered most important when choosing food/drink products for kids*, 2024
- Pleasure takes flight with food & drink adventures
- Consumers want to awaken their taste buds with adventure
- Graph 11: frequency of select food behaviour “look for new foods/flavours to try”*, 2024
- Graph 12: agreement with statements around flavour trial*, 2023
- Flavour novelty can boost non-alcoholic drink consumption
- Graph 13: new flavour as a motivation to consume different non-alcoholic beverages, 2022
- Graph 14: agreement with select statements about non-alcoholic drinks, 2022
- Regional fruit and Indianised flavours can catch the fancy of juice drinkers
- Graph 15: select top factors that would motivate consumers to choose one packaged juicejuice drink over another, 2023
- The next big thing in juice? It’s brewing online and bubbling over at the local juice bar
- Exciting recipes are being explored by juice brands globally
-
WHAT CONSUMERS WANT AND WHY
- Recap: what we learnt from our 2023 survey on juice & juice drinks
- What you need to know
- Juice drinks reign as one of the top non-alcoholic favourites; the packaged coconut water segment is emerging
- Graph 16: types of non-alcoholic beverages consumed in the last six months, 2024
- Who are juice drink consumers?
- Graph 17: consumption of packaged juice/juice drinks in the last six months, 2024
- Who are packaged coconut water drinkers?
- Graph 18: consumption of packaged coconut water in the last six months, 2024
- Opportunities in packaged juices for kids
- Juice drinks can leverage their positive association with children’s nutrition, but must first surpass the competition posed by flavoured milk
- Graph 19: agreement with the statement “Packaged dairy drinks are healthier than packaged juice drinks”, by juice consumers with children under 18, 2024
- Parents are hooked on the health halo of dairy drinks
- Juices have the chance to get one up on dairy drinks
- Nutritious juices are sought-after by health-conscious parents, but the market falls short of catering to the demand
- Graph 20: “to provide nutrition for kids” as a purpose associated with consumption of packaged juice/juice drinks, by frequency of looking for healthy non-alcoholic beverage drinks among parents, 2024
- Graph 21: % of launches of juice drinks positioned for children (5-12), 2022-24
- Sugar concern around the mainstream offerings opens doors for innovating in kid-friendly lines of healthy juices
- Case study: Plezi addresses the sugar concern head on
- Juice up kids’ day, moment by moment
- Case study: Nuvi crafts vegetable juices tailored to fulfil the fibre requirements of children
- Match freshly made juices to woo Younger Millennial parents
- Graph 22: agreement with the statement “I am interested in packaged juices for children that match freshly-made juices”, by generation and socioeconomic status of parents, 2024
- Deliver the goodness of freshly picked in every bottle
- Case study: brand Xian Guo Jie promotes processing technology to preserve freshness
- Sprinkle freshness cues on the pack to grab attention
- Commit to a rich fruit content to ensure authenticity
- Promise pure juice from gently pressed fruits
- Mott’s Active combines high fruit content with coconut water hydration
- Offer juices for children to stay sharp
- Ignite the mind with delicious hydration
- Fortify with B-group vitamins to enhance brain function
- Graph 23: % of launches with B-group vitamins in non-alcoholic beverages featuring the brain and nervous system claim, 2021-24
- Cross-category inspiration: designing drinks to fuel brain energy
- Unlock a rainbow of fruits in nutritious kids’ juices
- Graph 24: fruits that consumers who are parents would be interested in trying in packaged juice & juice drinks, 2024
- Global inspirations: kid’s juices with less explored fruits
- Ingredients of interest in packaged juices
- Vigilant shopping emerges, putting the spotlight on ingredients
- Graph 25: agreement with the statement “I read the ingredients list before buying a new packaged juice product”, by city tier, 2024
- Vitamin C catches the fancy of most juice drinkers
- Graph 26: ingredients of interest in packaged juice & juice drinks, 2024
- Vitamin C has a strong association with health and beauty
- Hero vitamin C on the front-of-pack
- Complement beauty-related ingredients with vitamin C for beauty from within
- Tap into the popularity of vitamin C, aloe vera and vegetables to maximise reach
- Bring the soothing touch of aloe vera to juices
- Add an element of healthy excitement with bits and pieces of aloe vera
- Infuse a veggie boost in every sip
- The global market leads in veggie-based ingredients while India is ahead in the use of herbal substances, seeds and fibre
- Graph 27: % of juice drink launches with different ingredients, 2022-24
- Well-to-do and urban consumers show greater appreciation for minerals as ingredients
- Graph 28: select ingredients (minerals) of interest in packaged juice & juice drinks, by financial status, 2024
- Graph 29: select ingredients (minerals) of interest in packaged juice & juice drinks, by city tier, 2024
- Discussions on zinc and magnesium are gaining momentum, but lag in positivity and passion as compared to vitamins
- Status quo: vitamins and minerals are emerging ingredients in the Indian juice drink space
- Spotlight the use of zinc and magnesium to power juices
- Offer juices that fuel the body with B-complex goodness
- Deliver wholesome nutrition through a balanced blend of vitamins and minerals
- A high fibre content can bring juice drinks closer to whole fruits
- Graph 30: interest in fibre as an ingredient in juice drinks, by generation, 2024
- Differentiate by delivering fibre-infused juices
- Connect prebiotics and seeds to the fibre storyline
- Case study: Utopian unveils a selection of contemporary beverages – crafted with superfoods and clean ingredients, and enriched with prebiotics
- Exploring uncommon fruits in juices
- Status quo: mango dominates the Indian juice market, while orange takes the lead worldwide
- Graph 31: % of launches featuring the top 10 flavours in packaged juice drinks, 2022-24
- Graph 32: % of launches featuring the top 10 flavours in packaged juice drinks, 2022-24
- Is it time for a refresh? Enthusiastic juice drinkers are keen to try a new twist
- Graph 33: interest in less explored/exotic fruits in juice drinks, 2024
- Tap into the interest in watermelon – a fruit widely known yet still ripe for discovery
- Graph 34: fruits that juice drinkers would be interested in trying in packaged juice & juice drinks, 2024
- A peek into the launches featuring less explored fruits
- Graph 35: % of launches of juice drinks featuring different fruit flavours, 2023-24
- Graph 36: % of launches of juice drinks featuring different fruit flavours, 2023-24
- Watermelon, green apple, passionfruit, kokum and peach are emerging flavours in Indian juice drinks
- Differentiate with the refreshing and hydrating vibe of watermelon
- Case study: Danny Green heroes muskmelon
- Unveil the magic of muskmelon by pairing with popular fruits
- Financially healthy juice drinkers are interested in a wider range of exotic fruits
- Graph 37: repertoire of types of fruits that juice drinkers would be interested to try in juice drinks, by financial situation, 2024
- Graph 38: select types of fruits that juice drinkers would be interested to try in juice drinks, by financial situation, 2024
- Young Indian adults (25-34s) are driving social buzz around lesser-known fruits
- Pure juice vs combination with popular fruit juices: metro consumers prefer pure juices with less explored fruits
- Graph 39: agreement with select statements about juices with less explored fruits, by city tier, 2024
- Peach and raspberry can go solo, while passionfruit pairs well with mainstream fruits
- Graph 40: select fruits that juice drinkers would be interested in trying in packaged juice & juice drinks, 2024
- Offer the solo delight of peach and raspberry
- Passionfruit can be the trusted partner for mainstream fruits, offering a fresh twist
- Explore global trends for fruit pairings
- Graph 41: % of juice drink launches featuring flavour combinations with mango, 2023-24
- Hop on mango’s comforting ride to bring forth fresh flavours from lesser-explored fruits
- Young and urban Indians are more receptive to fruits of global fame
- Graph 42: interest in trying dragon fruit in juice drinks, by age and city tier, 2024
- Graph 43: interest in trying passionfruit in juice drinks, by age and generation, 2024
- Refresh taste buds with trendy juices crafted from dragon fruit and passionfruit
- The appeal of local fruits needs to extend beyond Tier 3 cities
- Graph 44: interest in trying bael fruit in juice drinks, 2024
- Rediscover the ancient goodness of bael in a modern drink
- Local fruits are hidden gems; shine a spotlight on them
- High fruit content will be key in driving the consumption of juice drinks
- FSSAI restricts use of “100% fruit juice” claim on the pack
- One fourth of juice drinks launched in India are 100% juice
- Graph 45: % share of sub-categories in juice drinks category, 2014-24
- Mintel GNPD Glossary
- Consumer preferences incline towards whole fruits and homemade juices amid regulatory constraints
- Juice drinkers begin to relate low cost with lower fruit content
- Graph 46: agreement with the statement “Cheaper packaged juices have lower fruit content”, by financial status, 2024
- The West region stands out in expressing willingness to pay a premium for higher fruit content in juices
- Graph 47: agreement with the statement “I am willing to pay more for packaged juice drinks with high fruit content”, 2024
- Invite consumers to ‘trust the process’
- Declare it pure: not from concentrate
- Celebrate the power of whole fruit
- Enumerate the fruits making up the juice to evoke a sense of wholesomeness
- Add value to whole-fruit drinks with superfood ingredients
-
APPENDIX
- Report definition
- Consumer survey methodology
- Correspondence analysis
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
- Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
- Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
- Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
- Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
£ 2,195 (Excl.Tax)
-
Download today with instant access
Pay via credit card or invoice (net 30 payment terms)
-
Multiple formats provided
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
-
Interactive databook included
Focus on the data that matters most to you with a customisable databook avaliable on our platform
-
Save up to 20% when you purchase multiple reports
Discount automatically applied in basket
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, VML
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Andrew Neeson, Market Intelligence Manager, VocaLink
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
Pauline Robson, Managing Partner, Mediacom
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
