2023
0
India Juice and Juice Drinks Market Report 2023
2023-09-12T09:02:20+01:00
REPDE6E774E_AECB_4638_9E74_F1FCFB8D9E07
2195
166507
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Report
en_GB
Consumers prioritise health when choosing juices. Showcase value with clean labels and functional benefits, while creating excitement with regional fruit flavours. Anamika Banerji, Research Analyst - Food and Drink,…

India Juice and Juice Drinks Market Report 2023

£ 2,195 (Excl.Tax)

Report Summary

Consumers prioritise health when choosing juices. Showcase value with clean labels and functional benefits, while creating excitement with regional fruit flavours.

Anamika Banerji
Research Analyst – Food and Drink, India

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Graph 1: top five factors that would motivate frequent juice users to choose one packaged juice/juice drink over another, 2023
  2. KEY TRENDS AND MARKET FACTORS

    • Consumers seek clean-label products
    • Graph 2: top factors when shopping for food, 2023
    • Graph 3: three most important factors when choosing a healthy snack, 2023
    • Graph 4: launches across non-alcoholic beverage categories with an ‘all-natural’ claim, 2021-23
    • Health is at the forefront
    • Graph 5: functional claims as a share of total launches, by food and drink category, 2021-23
    • Graph 6: consumers who have consumed 5+ food/drink types with added health benefits, by age group, 2022
    • Graph 7: consumption of food and/or drink products with added health benefits in the last three months, 2022
    • Graph 8: select factors that would motivate consumption of different non-alcoholic drinks, 2022
    • Graph 9: awareness of and interest in different novel non-alcoholic beverages, by age, 2022
    • Consumers desire novel experiences
    • Graph 10: select consumer behaviors around experiences, 2023
    • Graph 11: new flavour as a motivation to consume different non-alcoholic beverages, 2022
    • Graph 12: agreement with select statements about non-alcoholic drinks, 2022
  3. WHAT CONSUMERS WANT AND WHY

    • Consumption of juice/juice drinks
    • Graph 13: consumption of packaged juices/juice drinks in the last three months, 2023
    • Graph 14: frequency of packaged juice/juice drinks consumption in the past three months, 2023
    • Graph 15: select attitudes towards juice, by frequency of consumption, 2023
    • Graph 16: types of packaged juice/juice drinks consumed in the past three months, 2023
    • Graph 17: types of ready to drink juices consumed in the past three months, 2023
    • Graph 18: consumption of select juice drink formats, by age, 2023
    • Graph 19: consumption of select juice/juice drink types, 2023
    • Graph 20: consumers who have replaced carbonated soft drinks with juice/juice drinks, by city tier, 2023
    • Graph 21: types of juice drinks consumed, by juice/juice drink consumption frequency, 2023
    • Opportunities for coconut water
    • Graph 22: launches of coconut water/coconut water-based drinks, 2018-23
    • Graph 23: coconut water drinkers, 2023
    • Graph 24: consumption of types of juice/juice drinks, by frequency of consumption of juices, 2023
    • Graph 25: willingness to pay more select features in juice/juice drinks, 2023
    • Graph 26: % of coconut water drinks with select claims, 2022-23
    • Graph 27: select factors that would motivate coconut water drinkers to choose one juice/juice drink over another, 2023
    • Graph 28: willingness to pay more for select features in packaged juice/juice drinks, 2023
    • Barriers to juice consumption
    • Graph 29: reasons for non-consumption or infrequent consumption of juice/juice drinks, 2023
    • Graph 30: reasons for non-consumption or infrequent consumption of juice/juice drinks related to scepticism about their health and nutritional value, 2023
    • Graph 31: barriers to juice/juice drinks consumption, non-users vs low-frequency users, 2023
    • Graph 32: spending* on non-alcoholic beverages over the past twelve months, 2023
    • Graph 33: scepticism about health/nutritional value as a barrier in juice consumption, 2023
    • Graph 34: select reasons for non-consumption or infrequent consumption of juice/juice drinks, by city tier, 2023
    • Motivating factors
    • Graph 35: top factors that would motivate frequent juice users to choose one packaged juice/juice drink over another, 2023
    • Graph 36: higher fruit content as a top factor that would motivate frequent juice users to choose one packaged juice/juice drink over another, by region, 2023
    • Graph 37: juice drink launches with functional health benefits as a share of total launches, 2013-23
    • Graph 38: % of juice drink launches with different functional claims, 2022-23
    • Graph 39: added health benefits as a top factor that would motivate frequent juice users to choose one packaged juice/juice drink over another, 2023
    • Graph 40: health benefits that consumers are interested in seeking from food and drink products or supplements, by age, 2023
    • Graph 41: % share of functional juice drink launches, by market, 2021-23
    • Graph 42: agreement with the statement “Trendy packaging will make juice products more appealing, 2023
    • Graph 43: attractive packaging as a top factors that would motivate frequent juice users to choose one packaged juice/juice drink over another, 2023
    • Premiumisation opportunities
    • Graph 44: willingness to pay more for different features in packaged juice/juice drinks, 2023
    • Graph 45: willingness to pay more for packaged juice/juice drinks that claim to be 100% natural, by age, 2023
    • Graph 46: willingness to pay more for packaged juice/juice drinks that claim to be organic-certified, 2023
    • Graph 47: juice drink launches with select claims, 2018-23
    • Graph 48: preference for natural sweeteners instead of artificial sweeteners in juice/juice drinks, 2023
    • Graph 49: willingness to pay more for packaged juice/juice drinks that contain natural sweeteners, 2023
    • Graph 50: juice drink launches with select claims, 2022-23
    • Graph 51: juice drink launches featuring a vitamin/mineral-fortified claim, 2018-23
    • Graph 52: willingness to pay more for packaged juice/juice drinks that contain multiple nutritional ingredients, 2023
    • Graph 53: willingness to pay more for packaged juice/juice drinks that offer digestive health benefits, 2023
    • Graph 54: non-alcoholic beverage launches with a digestive benefit, by category, 2022-23
    • Novel flavours and textures in juice drinks
    • Graph 55: consumers who agree that they constantly look for new flavours when choosing juices, 2023
    • Graph 56: consumers who agree that they constantly look for new flavours when choosing juices, 2023
    • Graph 57: select top factors that would motivate consumers to choose one packaged juice/juice drink over another, 2023
    • Graph 58: select top factors that would motivate consumers to choose one packaged juice/juice drink over another, 2023
    • Graph 59: agreement with select statements about packaged juice/juice drinks, 2023
    • Graph 60: top 15 flavours in juice drink launches, 2022-23
    • Graph 61: top 15 flavours in juice drink launches, 2022-23
    • Graph 62: select top factors that would motivate consumers to choose one packaged juice/juice drink over another, 2023
  4. APPENDIX

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