"From treating acne to managing overall skin health, rethink acne care through multifunctional positioning and precision formats. Build into pigmentation concerns to expand relevance."
Twinkle Behl, Research Analyst – Beauty and Personal Care, India
This report examines how Indian consumers manage skin concerns, uncovering a clear gap between prevalence and action. While over half of adults experience issues such as dryness, acne, or irritation, only a minority take proactive steps to address them, with younger women emerging as the most engaged cohort. Concerns also evolve with age; acne and post-acne marks are more prominent among younger consumers, while dryness, irritation, redness, and pigmentation become more prevalent over time.
Acne, while more prominent among younger consumers, is no longer a standalone concern. It is increasingly experienced alongside dryness, post-acne marks, and redness, driving demand for multifunctional, holistic solutions that address this cluster of needs.
The Report also explores the evolving format landscape in acne care, wherein serums are perceived as the most effective treatment format. At the same time, convenience-led, precision-delivery formats present an opportunity for faster, more-targeted intervention.
Additionally, while pigmentation reduction remains highly relevant, there is a clear opportunity to drive stronger engagement by linking solutions to relatable, everyday pigmentation triggers.
This report focuses on how skin conditions are experienced by consumers including acne & post-acne marks, dryness, pigmentation/dark spots, skin irritation/itichness, uneven skin tone, and enlarged pores.
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