Focus foremost on highlighting value for financially prudent Gen Z consumers; nudge them towards eco-habits and delight them digitally to capture their attention.
Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India
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executive summary
- Key issues covered in this Report
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KEY TRENDS AND MARKET FACTORS
- Money worries of young Indians
- Graph 1: consumers' financial outlook over the next year or so, by age groups*, 2023
- Gen Z appears to advocate causes
- Evolving social media usage
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What consumers want and why
- Cater to Gen Z's value-first approach
- Graph 2: top priorities that consumers want to achieve at an early stage, by generation, 2023
- Graph 3: how employed Gen Z gets their spending money, 2023
- Graph 4: categories where Gen Z consumers have spent in the last six months, by their priorities in life, 2023
- Graph 5: categories that consumers have spent the most on in the last six months, by generation, 2023
- Next, prioritise ethics and sustainability
- Graph 6: Gen Z consumer attitudes towards the statement "One should care about social and ethical issues", by city tier and socio-economic groups, 2023
- Graph 7: categories where Gen Z consumers have spent the most in last six months, by their attitudes towards local products , 2023
- Graph 8: sustainable activities done regularly in the last six months, by generation, 2022
- Engage with true digital natives
- Graph 9: Gen Z consumers' behaviour towards the statement "It is more interesting to make new friends and engage with them online rather offline", by their priorities, 2023
- Graph 10: Gen Z consumers who spent more on beauty and grooming products in last six months, by attitudes towards online shopping and engagement, 2023
- Graph 11: Gen Z's attitudes towards the internet and social media, strongly agree, by city tier, 2023
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appendix
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