Encourage Indian men to be more involved in household responsibilities by making it a more gender-neutral topic and providing convenient ways to complete tasks.
Rushikesh Aravkar, Associate Director – Consumer Reports South APAC – Food & Drink
Collapse All
-
EXECUTIVE SUMMARY
- Key issues covered in this Report
- Market context
- What consumers want and why
- Graph 1: male consumers who feel other adults at home are better at household chores, by age group, 2021
- Graph 2: male consumers who want to help share the burden of housework with spouse/family members, by age group, 2021
- Graph 3: male consumers seeking “tips on how to share household chores” and “guidance around the correct use of products,” by age group, 2021
- Opportunities
- Mintel predicts
-
key trends
-
consumer insights
- Household activities of Indian men
- Graph 4: men who do household tasks, 2021
- Graph 5: men claiming that “cooking” is done only by themselves, by age group, 2021
- Graph 6: men claiming that “taking care of laundry” is done only by themselves, by age group, 2021
- Graph 7: men claiming that “cleaning the house” is done only by others, by monthly household income, 2021
- Graph 8: responsibility for household tasks, male consumer, 2022
- Reasons for doing household chores
- Graph 9: male consumers’ reasons that would encourage them to do household chores, 2021
- Barriers for men in doing household chores
- Graph 10: barriers for doing household chores, 2021
- Graph 11: lack of time to do chores on a regular basis, by age group, 2021
- Graph 12: male consumers who have not found the right product/solution to make household chores easy, by socio-economic group, 2021
- Graph 13: lack of confidence in using household cleaning products correctly, by city tier, 2021
- Graph 14: male consumers who feel the image of household products is too feminine, by generation, 2021
- How to help men do more household chores
- Graph 15: male consumers seeking “tips on how to share household chores” and “guidance around the correct use of products,” by age group, 2021
- Graph 16: male consumers who feel that health benefits of household work are a form of encouragement, by age group, 2021
- Graph 17: male consumers seeking forums for men to share household care tips, by city tier, 2021
-
market applications
- Opportunities for homecare products
- Opportunities for food and drinks
- Opportunities for home appliances and technology
-
appendix
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
- Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
- Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
- Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
- Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
Below is a generic PDF sample report. Understand what you are buying.
Please Note: All of the figures, graphs, and tables have been redacted.
£ 2,195 (Excl.Tax)
-
Download today with instant access
Pay via credit card or purchase order
-
Multiple formats provided
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
-
Interactive databook included
Focus on the data that matters most to you with a customisable databook avaliable on our platform
-
Save up to 20% when you purchase multiple reports
Discount is applied directly at checkout
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Andrew Neeson, Market Intelligence Manager, VocaLink
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, VML
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Jeff White, Business Development Director, Deutsch
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Virginia Harvey, Secondary Research Manager, Epsilon
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
