2020
0
Men’s Grooming Behaviour – Indian Consumer Report 2020
2020-10-27T14:02:39+00:00
REP2018E410_0FED_4170_A181_AE4EC3E50892
2195
126627
[{"name":"Beauty and Cosmetics","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/beauty-cosmetics"}]
Report
en_GB
As men's grooming becomes more trendy, messaging around confidence is gaining ground as the category is poised for growth. Tanya Rajani, Beauty & Personal Care Analyst - India…

Men’s Grooming Behaviour – Indian Consumer Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Men’s Grooming – Indian Consumer market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Confidence is a stronger message than attraction – and is most pronounced for men aged 45-54, followed by those aged 25-34. Brands that make consumers feel confident by addressing skin and hair issues will stay relevant. The celebrity influence is shrinking and male friends are becoming more influential in men’s grooming purchases. Create dialogue between celebrities and consumers with relatable stories on candid channels such as Twitter.

Expert analysis from a specialist in the field

Written by Tanya Rajani, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

As men’s grooming becomes more trendy, messaging around confidence is gaining ground as the category is poised for growth.
Tanya Rajani
Beauty & Personal Care Analyst

Table of Contents

  1. executive summary

    • Market context
    • What consumers want and why
    • [Graph] India: grooming products used in the last six months, % of consumers, April 2020
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. IMPACT OF COVID-19 ON men's grooming

    • [Graph] India: spending across categories in the next month among male consumers, 3-11 Aug 3-11 2020
  3. key trends

    • [Graph] India: "male" claim product launches by select sub-category, August 2017-Jul 2020
  4. key drivers

    • [Graph] APAC: male grooming launches in beauty and personal care, August 2017-July 2020
    • [Graph] APAC: male grooming launches in beauty and personal care, August 2017-July 2020
    • [Graph] APAC: beauty personal care behaviours in last three months: "Tried a new product I hadn't tried before", male, July 2020
    • [Graph] India: beauty and personal care attitude, "It is important for men to use beauty/grooming products on a daily basis," July 2020
    • Global trends
  5. consumer insights

    • [Graph] India: reasons for using grooming products across men users, April 2020
    • [Graph] India: attitudes towards men's grooming across men consumers, April 2020
    • [Graph] India: usage of men's grooming products for the face across male consumers, April 2020
    • [Graph] India: usage of men's grooming products for the hair across male consumers, April 2020
    • [Graph] India: benefits male consumers look for when choosing bodycare products, April 2020
    • [Graph] India: influencers to try grooming products, males, 2020
    • Gen Z
    • [Graph] India: influencers which have encouraged usage of men's grooming products across male consumers aged 18-24, April 2020
    • [Graph] India: usage of men's grooming products for the face across male consumers aged 18-24, April 2020
    • Millennial man
    • [Graph] India: usage of men's grooming products for the hair across male consumers aged 25-34, April 2020
    • [Graph] India: usage of men's grooming products for the face across male consumers aged 25-34, April 2020
    • [Graph] India: influencers which have encouraged usage of men's grooming products across male consumers aged 25-34, April 2020
    • [Graph] India: reasons for using grooming products across male consumers aged 25-34, April 2020
  6. market applications

    • Re-think the influencer
    • Go beyond functional benefits
    • Communicate grooming as character
  7. Global innovations

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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