Expand haircare with targeted, easy-to-use solutions. Upgrade involved men’s routines with acne care and establish a unique ‘men-specific’ identity in BPC.
Tanya Rajani, Principal Analyst, Beauty & Personal Care, India
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Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
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This Report delves into the rising popularity of Ayurvedic beauty and personal care products in India, highlighting significant consumer preferences and market trends. It provides an in-depth analysis...
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The Indian anti-ageing category is experiencing stagnation in traditional claims but shows potential in niche claims like firming, amidst a global shift away from negative 'anti-ageing' notions towards...
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This report examines the suncare landscape in India, highlighting a significant shift in recent years due to heightened consumer awareness and demand for innovative products. Despite this increased...
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Majority of Indian adults shop beauty and personal care products in-store, with grocery stores being their top channel of preference. While the in-store shoppers prioritise immediate price benefits,...
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With the rising global popularity of hair oils, India faces a challenge to its long-held position as the market leader in this industry. Therefore, it is crucial for...
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