2022
8
India Men’s Grooming Market Report 2022
2023-02-07T15:03:51+00:00
REP02BCFC85_6AA9_496F_B004_F0644D147924
2195
160324
[{"name":"Men's Grooming","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/mens-grooming"}]
Report
en_GB
Build preventive skincare to enhance men's facial care routine, position grooming as self-care and use appearance and self-image to boost product usage. Tanya Rajani, Beauty & Personal Care Analyst…
  1. /
  2. All Industries
  3. /
  4. Beauty and Personal Care
  5. /
  6. Men's Grooming
  7. /
  8. India Men’s Grooming Market Report 2022

India Men’s Grooming Market Report 2022

Reports - What's Included
  • Interactive Databook
  • Multiple Report Formats
  • Access to Clients Portal
  • Custom Presentation Tool

Build preventive skincare to enhance men’s facial care routine, position grooming as self-care and use appearance and self-image to boost product usage.

Tanya Rajani, Beauty & Personal Care Analyst – India

Collapse All
  1. executive summary

    • Key issues covered in this Report
    • Graph 1: men’s grooming by categories, 2017-22
    • Graph 2: grooming practices men are willing to spend time on, 2022
    • Mintel predicts
  2. Key trends

    • Indian men are ready to experiment with skincare
    • Graph 3: men’s grooming by categories, 2017-22
    • Stress is raising the need for self-care routines
    • Self-image and appearance now a priority for men
    • Global trends and how they are playing out in India
  3. Consumer insights

    • Men who are willing to spend time on facial care seek efficacious preventive skincare
    • Graph 4: top concerns* among men regarding their appearance, 2022
    • Graph 5: grooming practices men are willing to spend time on, 2022
    • Graph 6: consumers who strongly agree with select statements regarding men’s grooming, 2022
    • Graph 7: important factors when purchasing men’s grooming products, 2022
    • Graph 8: important factors when purchasing men’s grooming products, 2022
    • Metro-residing men seek relaxation in BPC
    • Graph 9: consumers who agree that a grooming routine can help them relax, 2022
    • Graph 10: consumers who would be willing to spend time on using fragrance products, 2022
    • North Indian men pay keen attention to appearance
    • Graph 11: consumers who agree that paying attention to one’s appearance has become necessary in today’s competitive age, 2022
    • Graph 12: Agreement to “it is important to them to receive compliments on their appearance from others”, 2022
  4. market applications

    • Address the need for efficacious preventive skincare
    • Use scent to position grooming as self-care
    • Focus on appearance and self-image to boost usage
  5. Appendix

Why Choose Mintel?

Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.

Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:

  • Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
  • Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
  • Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
  • Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.

Browse our sample PDF report below:

Please Note: All of the figures, graphs, and tables have been redacted.
£ 2,195 (Excl.Tax)
  • Instant access when you pay by credit card
  • Add multiple reports to your cart to receive a discount
Add to cart

Is this report right for you?

From consumer reports to customised growth strategies. We have an option to suit your business requirements.

Find out more

Popular Related Reports

Global Outlook on Sustainability: A Consumer Study 2024-25

£ 5,000£ 21,600

Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...

Find out more

India Hair Colourants Market Report 2024

£ 2,195

The Report delves into the preferences and challenges faced by Indian consumers in the hair colourant market. With a notable 40% of Indian adults colouring their hair, a significant...

Find out more

India Facial Skincare Market Report 2025

£ 2,195

This report offers an in-depth analysis of the Indian facial skincare market, which is undergoing a significant shift as consumers increasingly prioritise skincare and skin health. It examines current...

Find out more

India Men’s Grooming Market Report 2024

£ 2,195

The men's grooming market in India is seeing rising interest, driven by a shift towards both inner and outer perfection. Men are increasingly investing in their appearance, challenging...

Find out more

India Feminine Hygiene Market Report 2025

£ 2,195

This Report examines the feminine hygiene category in India, highlighting significant shifts and trends. There is a noted decline in sanitary pad product development, with brands focusing more...

Find out more

India Shaving and Hair Removal Market Report 2024

£ 2,195

This Report provides a detailed examination of shaving and hair removal preferences among Indian men and women, highlighting significant variations across demographics such as age, region, and city...

Find out more

Trusted by global industry leaders

One of the biggest challenges we face is the need to get smart on a business or category real quick.

We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.

We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.

Jeff White, Business Development Director, Deutsch

We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.

By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.

For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.

Virginia Harvey, Secondary Research Manager, Epsilon

Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.

When carrying out background research, I find Mintel an excellent starting point.

The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.

Ben Zeidler, Director - Research and Analytics, Tenth Wave

When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.

They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.

So overall, it’s the level of detail and the quality of forecasting that really stand out for me.

Rebecca Green, Market Insight Manager, Wincanton

We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.

Mintel gives us all that. It’s a great brand and one that is trusted by clients.

Marie Stafford, European Director, The Innovation Group, VML

Is this report right for you?

From consumer reports to customised growth strategies. We have an option to suit your business requirements.

Find out more