2022
8
India Men’s Grooming Market Report 2022
2023-02-07T15:03:51+00:00
REP02BCFC85_6AA9_496F_B004_F0644D147924
2995
160324
[{"name":"Men's Grooming","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/mens-grooming"}]
Report
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Build preventive skincare to enhance men's facial care routine, position grooming as self-care and use appearance and self-image to boost product usage. Tanya Rajani, Beauty & Personal Care Analyst…
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  8. India Men’s Grooming Market Report 2022

India Men’s Grooming Market Report 2022

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Build preventive skincare to enhance men’s facial care routine, position grooming as self-care and use appearance and self-image to boost product usage.

Tanya Rajani, Beauty & Personal Care Analyst – India

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  1. executive summary

    • Key issues covered in this Report
    • Graph 1: men’s grooming by categories, 2017-22
    • Graph 2: grooming practices men are willing to spend time on, 2022
    • Mintel predicts
  2. Key trends

    • Indian men are ready to experiment with skincare
    • Graph 3: men’s grooming by categories, 2017-22
    • Stress is raising the need for self-care routines
    • Self-image and appearance now a priority for men
    • Global trends and how they are playing out in India
  3. Consumer insights

    • Men who are willing to spend time on facial care seek efficacious preventive skincare
    • Graph 4: top concerns* among men regarding their appearance, 2022
    • Graph 5: grooming practices men are willing to spend time on, 2022
    • Graph 6: consumers who strongly agree with select statements regarding men’s grooming, 2022
    • Graph 7: important factors when purchasing men’s grooming products, 2022
    • Graph 8: important factors when purchasing men’s grooming products, 2022
    • Metro-residing men seek relaxation in BPC
    • Graph 9: consumers who agree that a grooming routine can help them relax, 2022
    • Graph 10: consumers who would be willing to spend time on using fragrance products, 2022
    • North Indian men pay keen attention to appearance
    • Graph 11: consumers who agree that paying attention to one’s appearance has become necessary in today’s competitive age, 2022
    • Graph 12: Agreement to “it is important to them to receive compliments on their appearance from others”, 2022
  4. market applications

    • Address the need for efficacious preventive skincare
    • Use scent to position grooming as self-care
    • Focus on appearance and self-image to boost usage
  5. Appendix

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