Expand haircare with targeted, easy-to-use solutions. Upgrade involved men’s routines with acne care and establish a unique ‘men-specific’ identity in BPC.
Tanya Rajani, Principal Analyst, Beauty & Personal Care, India
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executive summary
- Key issues covered in this report
- Graph 1: factors important when choosing a hair care product, 2023
- Graph 2: attitudes towards men’s grooming, 2023
- Graph 3: attitudes towards men’s grooming, 2023
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Key trends
- Men show increased readiness to explore the beauty realm
- Graph 4: male beauty and personal care launches, 2018-23
- Indian men prioritise skincare
- Graph 5: top three features of interest in acne-care products by acne-prone men, 2023
- Haircare continues to hold sway among men
- Graph 6: brand loyalty towards haircare products, 2023
- Graph 7: male haircare launches by sub-category, 2018-23
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what consumers want and why
- Graph 8: usage of grooming products, 2023
- Expand haircare regimes with convenient solutions
- Graph 9: hair concerns among men, 2023
- Graph 10: men’s hair product* launches by beauty enhancing claims, 2018-23
- Graph 11: usage of hair products, 2023
- Graph 12: hair concerns among men, 2023
- Graph 13: male haircare launches for the scalp, 2018-23
- Graph 14: male haircare launches for the scalp, by select beauty-enhancing claims, 2018-23
- Graph 15: attitudes towards men’s grooming, 2023
- Graph 16: men’s haircare launches, by convenience claims, 2018-23
- Graph 17: factors important when choosing a hair care product, 2023
- Graph 18: factors important when choosing a hair care product, 2023
- Premiumise the skincare habits of acne-prone men
- Graph 19: top five facial skin concerns, 2023
- Graph 20: men’s facial skincare* launches by select beauty enhancing claims, 2018-23
- Graph 21: attitudes towards men’s grooming, 2023
- Graph 22: usage of facial skincare products, 2023
- Graph 23: important factors when purchasing men’s skincare products, 2023
- Graph 24: attitudes towards men’s grooming, 2023
- Graph 25: men’s facial skincare* launches by top five soothing ingredients, 2018-23
- Carve out a distinct ‘for men’ presence within the BPC space
- Graph 26: usage of grooming products, 2023
- Graph 27: attitudes towards men’s grooming, 2023
- Graph 28: attitudes towards men’s grooming, 2023
- Graph 29: customisation/personalisation as an important factor when choosing grooming products, 2023
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appendix
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