Premiumise the role of fragrance in BPC products by exploring new emotional wellbeing claims and offering escape through scents, while reassuring on safety.
Twinkle Behl, Research Analyst – Beauty and Personal Care, India
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EXECUTIVE SUMMARY
- Key issues covered in this Report
- Graph 1: attitude towards scented BPC products, 2023
- Graph 2: agreement to attitude statements, 2023
- Graph 3: attitudes towards fragrance/scents, 2023
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Key trends
- BPC products lack mood-boosting fragrance claims
- Graph 4: select fragrance component groups in BPC categories, 2019-23
- Natural fragrance is only associated with green and herbal scents
- Graph 5: select natural BPC product categories*, by fragrance component groups, 2022-23
- Escape through fragrances
- Graph 6: skincare, SBS and haircare launches in select fragrance component groups, 2019-23
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what consumers want and why
- Consumers seek scented self-care
- Graph 7: attitude towards scented BPC products, 2023
- Graph 8: fragrance claims important to consumers while buying BPC products, 2023
- Address the need for safe, natural fragrances
- Graph 9: agreement to attitude statments, 2023
- Graph 10: attitudes towards fragrances/scents, 2023
- Graph 11: preference for floral scents used in BPC products, by category, 2023
- Premiumise BPC products by offering escape through scents
- Graph 12: attitudes towards experiment with new fragrances, 2023
- Graph 13: fragrance claims important when selecting BPC products, 2023
- Graph 14: fragrance claims important when selecting BPC products, 2023
- Graph 15: attitudes towards willingness to spend more on nice fragrance/scent, 2023
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APPENDIX
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