2023
8
India New Approaches on Fragrances in BPC Market Report 2023
2023-05-26T12:35:10+01:00
REPE3F09228_87C7_44F8_837B_E3A99DD5E06A
2195
163437
[{"name":"Fragrances","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/fragrances"}]
Report
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Premiumise the role of fragrance in BPC products by exploring new emotional wellbeing claims and offering escape through scents, while reassuring on safety.Twinkle Behl, Research Analyst – Beauty and…
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  8. India New Approaches on Fragrances in BPC Market Report 2023

India New Approaches on Fragrances in BPC Market Report 2023

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Premiumise the role of fragrance in BPC products by exploring new emotional wellbeing claims and offering escape through scents, while reassuring on safety.

Twinkle Behl, Research Analyst – Beauty and Personal Care, India

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  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Graph 1: attitude towards scented BPC products, 2023
    • Graph 2: agreement to attitude statements, 2023
    • Graph 3: attitudes towards fragrance/scents, 2023
  2. Key trends

    • BPC products lack mood-boosting fragrance claims
    • Graph 4: select fragrance component groups in BPC categories, 2019-23
    • Natural fragrance is only associated with  green and herbal scents
    • Graph 5: select natural BPC product categories*, by fragrance component groups, 2022-23
    • Escape through fragrances
    • Graph 6: skincare, SBS and haircare launches in select fragrance component groups, 2019-23
  3. what consumers want and why

    • Consumers seek scented self-care
    • Graph 7: attitude towards scented BPC products, 2023
    • Graph 8: fragrance claims important to consumers while buying BPC products, 2023
    • Address the need for safe, natural fragrances
    • Graph 9: agreement to attitude statments, 2023
    • Graph 10: attitudes towards fragrances/scents, 2023
    • Graph 11: preference for floral scents used in BPC products, by category, 2023
    • Premiumise BPC products by offering escape through scents
    • Graph 12: attitudes towards experiment with new fragrances, 2023
    • Graph 13: fragrance claims important when selecting BPC products, 2023
    • Graph 14: fragrance claims important when selecting BPC products, 2023
    • Graph 15: attitudes towards willingness to spend more on nice fragrance/scent, 2023
  4. APPENDIX

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