Premiumise the role of fragrance in BPC products by exploring new emotional wellbeing claims and offering escape through scents, while reassuring on safety.
Twinkle Behl, Research Analyst – Beauty and Personal Care, India
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
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This report offers an in-depth analysis of the Indian facial skincare market, which is undergoing a significant shift as consumers increasingly prioritise skincare and skin health. It examines current...
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This Report examines the feminine hygiene category in India, highlighting significant shifts and trends. There is a noted decline in sanitary pad product development, with brands focusing more...
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Enhance deodorant usage by emphasising its functionalities. Promote affordable, skin-friendly perfumes, and build the appeal of aftershaves by focusing on its long-lasting scent.Twinkle Behl, Research Analyst –...
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This Report underscores the growing global awareness of environmental issues, particularly among younger adults, who predominantly associate sustainability with environmental protection. In India, this trend is especially strong...
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This Report provides a detailed examination of shaving and hair removal preferences among Indian men and women, highlighting significant variations across demographics such as age, region, and city...
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