Premiumise the role of fragrance in BPC products by exploring new emotional wellbeing claims and offering escape through scents, while reassuring on safety.
Twinkle Behl, Research Analyst – Beauty and Personal Care, India
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Enhance deodorant usage by emphasising its functionalities. Promote affordable, skin-friendly perfumes, and build the appeal of aftershaves by focusing on its long-lasting scent.Twinkle Behl, Research Analyst –...
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This Report examines the shifting landscape of BPC ingredients in India, highlighting the increasing consumer preference for safer, 'cleaner' skincare products. As natural and 'chemical-free' claims continue to...
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