Post-pandemic interest in preventive health drives the need for holistic wellbeing. Plant-based claims can help create differentiation and deliver naturalness.
Anamika Banerji, Research Analyst – Food and Drink, India
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The vitamins, minerals and supplements market in India is witnessing a dynamic shift, driven by consumers' increasing awareness of gender- and life-stage-specific needs. Urban women are particularly focused...
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India's nutritional landscape is experiencing a significant transformation. As a nation facing protein deficiency, there is a growing focus on protein, evident across consumers, brands and digital platforms. However,...
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Encourage trial with familiar botanicals, 'real' fruits/nuts and naturalness. Offer multifunctional health solutions tailored for distinct health-seeker cohorts. Tulsi Joshi, Senior Food & Drink Analyst, India ...
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Prioritise consumers' mental and financial wellbeing. Furthermore, focus on preventive healthcare and the role of social engagement in achieving a healthy lifestyle.Saptarshi Banerjee, Senior Research Analyst –...
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The vitamins, minerals and supplements market in India is witnessing a dynamic shift, driven by consumers' increasing awareness of gender- and life-stage-specific needs. Urban women are particularly focused...
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Indians are embracing functional foods. Offer multifunctionality, mental health and science-backed claims; innovate with fruit-, vegetable- and protein-based ingredients.Anamika Banerji, Research Analyst - Food and Drink, India ...
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