India On-the-go Market Report 2020
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Re-look at the way on-the-go products are perceived in India; cater to commuters' growing demand by making such products easy to find and use.Nidhi Sinha, Head of Content -…

India On-the-go Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the On-the-go – Indian Consumer market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Indians are getting increasingly caught up with modern-day life, and have little time for self-care. 18% of people say they don’t have time to groom themselves before they leave the house. 83% have eaten homemade meals on the go, which reflects the time crunch faced by consumers.

Adoption of active lifestyles means that consumers are increasingly adapting. People have reduced their consumption of junk food on the go in lieu of healthier alternatives. 23% of consumers believe that eating on the go helps improve fitness, while 16% choose on-the-go food options with added benefits.

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Expert analysis from a specialist in the field

Written by Nidhi Sinha, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Re-look at the way on-the-go products are perceived in India; cater to commuters’ growing demand by making such products easy to find and use. Nidhi Sinha
Head of Content

Table of Contents

  1. executive summary

    • Market context
    • [Graph] APAC: Launches carrying a 'mini' claim, across categories, 2015-19
    • Consumer takeaways
    • Opportunities
  2. key drivers

    • what consumers want and why

      • Traditional consumption habits for food on the go
      • [Graph] India: Consumption of food on the go, by gender and age, Dec 2019
      • [Graph] India: Consumption of food on the go, by region, Dec 2019
      • [Graph] India: Consumption of food on the go, select, by parental status, Dec 2019
      • Encouraging trial
      • [Graph] India: Consumption of beauty products on the go, by age group, Dec 2019
    • launch activity and innovation

      • appendix

        About the report

        This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.


        Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.


        Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.


        Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.


        Market reports provide appendices of data to support the research and insight produced. Our databoks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

        *databooks not available with UK B2B reports (all priced at £1,495).

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        India Consumer 2024 Sample Cover

        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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