Curb the shift to offline by dialling up on experiences. Simplify online shopping with convenience and foster authenticity to build brand-consumer relations.
Tanya Rajani, Principal Analyst, Beauty & Personal Care, India
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executive summary
- Key issues covered in this Report
- Graph 1: factors that encourage online beauty shopping, 2023
- Graph 2: factors that encourage online beauty shopping, 2023
- Graph 3: activities done while shopping for BPC products online, 2023
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key trends and market factors
- Digital infrastructure revolutionising the ecommerce landscape
- Graph 4: BPC launches with social media claim, 2018-23
- eCommerce serves as a ‘quick and easy’ solution
- Graph 5: factors driving consumer behaviour around value*, 2023
- Consumers crave authenticity and connection
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What Consumers want and why
- Graph 6: BPC products purchased online in the past 12 months, 2023
- Graph 7: BPC products purchased online in the past 12 months, 2023
- Offer superior engagement and experiences to curb the offline shift
- Graph 8: factors that prevent purchase of BPC products online, 2023
- Graph 9: factors that encourage online beauty shopping, 2023
- Graph 10: activities done while shopping online for BPC products, 2023
- Graph 11: activities done while shopping online for BPC products, 2023
- Graph 12: top three social media platforms used in the last six months, 2023
- Convenience and value lead the online purchase journey
- Graph 13: factors that encourage online beauty shopping, 2023
- Graph 14: barriers to purchasing BPC products online, 2023
- Graph 15: factors that encourage online beauty shopping, 2023
- Graph 16: factors that encourage online beauty shopping, 2023
- Amplify trust and authenticity in online beauty shopping
- Graph 17: agreement towards purchasing BPC products
- Graph 18: top two activities done while shopping for BPC products, 2023
- Graph 19: activities done while shopping online for BPC products, 2023
- Graph 20: factors that encourage online beauty shopping, 2023
- Graph 21: activities done while shopping online for BPC products, 2023
- Graph 22: activities done while shopping online for BPC products, 2023
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appendix
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