2023
8
India Online Beauty Shoppers Market Report 2023
2023-08-25T08:06:30+00:00
REP23A81BEC_AD58_4DC3_8E0C_005602631BCD
2195
166094
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Report
en_GB
Curb the shift to offline by dialling up on experiences. Simplify online shopping with convenience and foster authenticity to build brand-consumer relations. Tanya Rajani, Principal Analyst, Beauty & Personal…
India
eCommerce
Beauty and Personal Care
simple

India Online Beauty Shoppers Market Report 2023

Curb the shift to offline by dialling up on experiences. Simplify online shopping with convenience and foster authenticity to build brand-consumer relations.

Tanya Rajani, Principal Analyst, Beauty & Personal Care, India

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  1. executive summary

    • Key issues covered in this Report
    • Graph 1: factors that encourage online beauty shopping, 2023
    • Graph 2: factors that encourage online beauty shopping, 2023
    • Graph 3: activities done while shopping for BPC products online, 2023
  2. key trends and market factors

    • Digital infrastructure revolutionising the ecommerce landscape
    • Graph 4: BPC launches with social media claim, 2018-23
    • eCommerce serves as a ‘quick and easy’ solution
    • Graph 5: factors driving consumer behaviour around value*, 2023
    • Consumers crave authenticity and connection
  3. What Consumers want and why

    • Graph 6: BPC products purchased online in the past 12 months, 2023
    • Graph 7: BPC products purchased online in the past 12 months, 2023
    • Offer superior engagement and experiences to curb the offline shift
    • Graph 8: factors that prevent purchase of BPC products online, 2023
    • Graph 9: factors that encourage online beauty shopping, 2023
    • Graph 10: activities done while shopping online for BPC products, 2023
    • Graph 11: activities done while shopping online for BPC products, 2023
    • Graph 12: top three social media platforms used in the last six months, 2023
    • Convenience and value lead the online purchase journey
    • Graph 13: factors that encourage online beauty shopping, 2023
    • Graph 14: barriers to purchasing BPC products online, 2023
    • Graph 15: factors that encourage online beauty shopping, 2023
    • Graph 16: factors that encourage online beauty shopping, 2023
    • Amplify trust and authenticity in online beauty shopping
    • Graph 17: agreement towards purchasing BPC products
    • Graph 18: top two activities done while shopping for BPC products, 2023
    • Graph 19: activities done while shopping online for BPC products, 2023
    • Graph 20: factors that encourage online beauty shopping, 2023
    • Graph 21: activities done while shopping online for BPC products, 2023
    • Graph 22: activities done while shopping online for BPC products, 2023
  4. appendix

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