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executive summary
- Key issues covered in this Report
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Key Trends and market factors
- Offline 'retailtainment' growing in India
- Graph 1: factors driving Indian consumers' behaviour around experiences, 2023
- Digital infrastructure revolutionising the ecommerce landscape
- Graph 2: key factors driving consumer behaviour around value, 2023
- Graph 3: consumers' smartphone activities in the last three months, 2023*
- The phygital wave in retail
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what consumers want and why
- Graph 4: consumers' use of online services at different stages of the COVID-19 pandemic, 2021
- Capitalise on the endless affection for offline shopping
- Graph 5: Indian consumers' online shopping frequency in the last six months, by gender and age, 2023
- Graph 6: light, average and heavy online shoppers, by age group, city tier and employment, 2023
- Graph 7: purchases of particular products/categories, by online or offline channels, 2023
- Unlock lower-tier consumers' online shopping potential
- Graph 8: classification of online shoppers per frequency of online shopping, by city tier and socioeconomic group, 2023
- Graph 9: personal care products bought offline and online in the last six months, by online shopping frequency and city tier, 2023
- Graph 10: clothing and accessories shopped in-store or online in the last six months, by online shopping frequency, 2023
- Graph 11: lower-tier consumers online shopping platforms used in the last six months, by socio-economic group, 2023
- Offer consumers the best of both worlds
- Graph 12: consumer attitudes towards online and offline shopping, by generation, 2023
- Graph 13: consumers' top platforms shopped online in the last six months, by attitudes towards online and offline shopping, 2023
- Graph 14: consumer agreement that rising fuel prices have made online shopping more important than ever, by city tier, 2023
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APPENDIX
Offer urbanites unique offline shopping experiences while enhancing online shopping for lower-tier shoppers. Envision omnichannel approaches leveraging emerging tech.
Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India
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