Offer urbanites unique offline shopping experiences while enhancing online shopping for lower-tier shoppers. Envision omnichannel approaches leveraging emerging tech.
Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India
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Majority of Indian adults shop beauty and personal care products in-store, with grocery stores being their top channel of preference. While the in-store shoppers prioritise immediate price benefits,...
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Dive into the localism mindset and improve value perceptions to boost adoption; improve visibility and path clear differentiation for imported brands.Saptarshi Banerjee, Senior Research Analyst – Lifestyle,...
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Packaging is expected to deliver on freshness, convenience and eco responsibility, while the product itself must deliver on quality, affordability and value. Rushikesh Aravkar, Associate Director - Consumer...
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Enhance trust in online shopping and offer assistance to retain the new online shopper. Expand the beauty baskets of men through online beauty product discovery. Tanya Rajani, Beauty...
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Curb the shift to offline by dialling up on experiences. Simplify online shopping with convenience and foster authenticity to build brand-consumer relations. Tanya Rajani, Principal Analyst, Beauty &...
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