India Pet Food Market Report 2025
"Unlock the lucrative Younger Millennial pet market by positioning premium pet food and supplements as a complete solution for healthy ageing."
Anamika Banerji, Senior Research Analyst - Food and Drink, India
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- What you need to know
- The outlook for the pet food category in India
- Conversations around pets and pet health are surging in India
- Gen Z is redefining pet parenthood
- Graph 1: agreement with the statement – ‘I care for my pets with the same love as I would for my own child’, 2025
- Introducing the survey sample: pet type and age at a glance
- Graph 2: age of pets, 2025
- Graph 3: types of pets owned, 2025
- Owners aged 35+ show a stronger lean towards cats
- Graph 4: ownership of dogs/cats, by age, 2025
- Decoding the feeding of dogs and cats
- Younger Millennials outshine Gen Z and Older Millennials in pet food expenditure
- Graph 5: monthly spend on dog/cat food, by generation, 2025
- Graph 6: monthly spend on dog/cat food, by region, 2025
- Indian pet owners have a mixed bag approach to pet nutrition
- Graph 7: repertoire of types of products fed to dogs/cats, by age, 2025
- Graph 8: types of products fed to dogs/cats, 2025
- Now: younger pet owners lean towards home-cooked meals
- Graph 9: types of products fed to dogs/cats, by age, 2025
- Graph 10: types of home cooked food fed to dogs/cats, 2025
- Now: Gen Zs appreciate the health value of home-cooked pet food
- Graph 11: agreement with the statement – ‘Homemade meals are as healthy as packaged pet foods’, by dog/cat owners, 2025
- Price, taste and limited vegetarian options also drive preference for home meals
- Champion comfort and convenience with food freshly made and delivered daily
- Offer toppers to add a nutritional punch to home meals
- Licious brings home-style delights for pets
- Make packaged solutions attractive with superior nutrition and affordable pricing
- Delight pet parents with fancy treats inspired by human indulgences
- Owners with bigger budgets fancy supplements and premium foods
- Graph 12: agreement with select statements about pet supplements, by monthly expenditure of dog/cat owners, 2025
- Next: a holistic approach to pet care will foster wider acceptance of supplements
- Graph 13: agreement with the statement – ‘Pet supplements help to maintain and improve the health of pet(s)’, 2025
- Graph 14: % of pet supplement launches as a share of total pet (pet food, pet grooming) category launches, 2023-25
- Next: technology will guide product choices among cautious parents
- Next: hydration will be crucial due to climate change
- Future: transparency will drive trust and exclusive care
- Future: collaboration with food service can foster consumer engagement
- Addressing modern pet health concerns
- Now: Younger Millennial pet owners are a prime target with pronounced pet health concerns and bigger budgets
- Graph 15: monthly spend on dog/cat food, by generation, 2025
- Graph 16: concerns regarding pets, by generation, 2025
- Tap into Younger Millennials love for packaged treats and home-cooked custom foods
- Graph 17: select types of products fed to dogs/cats, 2025
- Diverse health concerns can open doors for supplements
- Graph 18: select concerns regarding dog/cat pets, 2025
- Now: empower modern pet parents to elevate pet nutrition
- Now: offer simple tools for nutritional sufficiency
- Now: address the barriers to optimal nutrition
- Now: metro pet parents prioritise weight management
- Now: provide everyday hacks for maintaining healthy weight
- Now: tiredness is a red flag for dog owners
- Graph 19: ‘feeling lazy/tired’ as a concern regarding dog and cat pets, 2025
- Goofy Tails’ supplements promise hydration, energy boost and vitality
- Now: parents desire healthy ageing of their fur children
- Graph 20: ‘health conditions’ as a concern regrading dog/cat pets, by age of dogs/cats, 2025
- Now: help support healthy ageing of pets
- Be an ally for organ health and a longer lifespan
- Next: make gut health a unifying theme
- Future: Mintel Spark envisions a smart collar for wellness monitoring
- Influencers and channels of purchase
- Now: pet owners value expertise and experience
- Graph 21: factors primarily influencing choice of pet care products including pet food, 2025
- Now: spotlight vets’ recommendations to foster trust
- Now: a vet’s seal unlocks premiumisation opportunities
- Dr Lisa cracks vet-crafted premium pet care
- Now: purchases are guided by vets and made by clicks
- Graph 22: places of purchase for pet foods, 2025
- Garner attention with tailored care and festive flair
- Next: widening pet budgets will pave the way for expansion of diverse digital platforms
- Graph 23: online places of purchase for pet foods, by monthly spend on pet food, 2025
- Graph 24: select factors primarily influencing choice of pet care products including pet food, by monthly spend on pet food, 2025
- Next: online platforms will be the playground for luxury pet nutrition
- Stand out with Instagrammable pet food packaging and wacky websites
- Strike a chord with pet parents online by humanising the pet experience
- Digital communities are set to be the next frontier for pet parents
- Purr forms a WhatsApp community of over 400 pet parents
- Younger Millennials drive the use of quick commerce
- Future: pet shopping will be personalised, tech driven and trust-powered
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APPENDIX
- Report definition
- Consumer survey methodology
- Repertoire analysis
India is experiencing a remarkable shift, as pets become integral part of families. The younger generation is leading this cultural change, treating their furry companions with the same love, care and spending as they would for their own children.
Indian pet owners often feed a mix of packaged pet food and home-cooked meals. Younger generations favour custom home meals, believing they can match the nutrition of packaged options, while giving full control over quality and ingredients, and catering to preferences or food tolerances. The Report highlights the challenges in the adoption of packaged pet food, while uncovering potential opportunities for growth in this category.
Health concerns are top of mind for pet owners, especially Younger Millennials. The Report identifies the concerns and discusses opportunities for food and supplement categories to address them, as Younger Millennials tend to have larger budgets for their pets.
Further, the Report gives a detailed understanding of the factors that influence purchase of pet care products, while also identifying the most preferred purchase channels for pet foods.
This report looks at the following areas:
- Decoding the feeding of dogs and cats
- Opportunities to address modern pet health concerns – with a focus on nutrition, weight management, lethargy, healthy ageing
- Factors influencing choice of pet care products
- Purchase channels for pet food
- Showcasing innovations from global and Indian markets
Market Definitions
Includes pet foods such as wet foods, dry foods and treats, as well as supplements for domestic animals, with a focus on dogs and cats as pets.
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