India’s pet grooming market is rapidly evolving, driven by the humanisation of pets and shifting consumer priorities. Younger Millennials are leading this change, investing in premium grooming products, while Gen Z prioritises affordability.
Oral health is a critical yet overlooked area. It presents a clear opportunity for brands to educate consumers and offer convenient, innovative solutions, particularly for Younger Millennials who express high concern but low engagement.
Fur and coat health is another priority, with rising demand for hypoallergenic, dermatologically tested products that deliver visible beauty and long-term health benefits. This creates space for safety-led, skinification-inspired innovations.
The Report highlights gaps in oral care and coat health, key influencers, spending drivers and preferred channels for pet grooming products.
This report looks at the following areas:
- Variations in spending on pet grooming products
- Opportunities to address modern pet health concerns – with a focus on oral health and skin/coat health
- Factors influencing choice of pet care products
- Purchase channels for pet grooming products
- Innovations from global and Indian markets
India's pet grooming market is at a pivotal moment, driven by a new generation of highly engaged pet owners. Younger Millennials are fuelling significant growth.
Sainethra Hariharan, Research Analyst – Beauty, Personal Care and Household – India
Market Definitions
For the purposes of this Report, Mintel has used the following definitions.
This report focused on pet owners and overviews the following categories of pet care products:
- grooming/shampooing/hygiene equipment
- mention of household cleaning products
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- What you need to know
- The outlook of pet grooming in India
- India’s pet landscape: dogs lead the way, but cats are on the rise
- Graph 1: age of pets, 2025
- Graph 2: types of pets owned, 2025
- Gen Z is redefining pet parenthood
- Graph 3: agreement with the statement ‘I care for my pets with the same love as I would for my own child’, 2025
- Owners project trends onto their pets
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DECODING PET OWNERS: SPENDING, INFLUENCE AND PURCHASE CHANNELS
- Regional differences in pet grooming spend
- Graph 4: monthly spend on pet grooming products, by region, 2025
- Grooming spend peaks in pets’ prime years
- Graph 5: monthly spend on pet grooming products, by age of cat(s), 2025
- Graph 6: monthly spend on pet grooming products, by age of dog(s), 2025
- Gen Z seek value, while Younger Millennials spend big on their pets
- Graph 7: monthly spend on pet grooming products, by generation, 2025
- Now: target Gen Z with cost efficiency
- Now: younger Millennials make an attractive consumer base as they are willing to invest generously in pet grooming
- Now: expert voices and lived experiences shape pet care decisions
- Graph 8: factors primarily influencing choice of pet care products including pet grooming, 2025
- Now: vet-approved/-created can command more trust
- Next: promote sellers to trusted advisors through events
- Next: leverage petfluencers to increase awareness and emotional connection
- Now: pet grooming purchases are just a click away
- Graph 9: places of purchase for pet grooming, 2025
- Now: online pet retailers are simplifying pet care by personalising and providing different pet needs under one umbrella
- Next: digital and expert channels are poised to capture growing pet budgets
- Graph 10: select factors primarily influencing choice of pet care products including pet grooming, 2025
- Graph 11: online places of purchase for pet grooming, 2025
- Next: innovate unique packaging and stories to boost engagement and stand out online
- Next: collaborate with other industries to make them an extension of pet owners
- Future: pet tech will redefine grooming with smarter, transparent, pet-centric tech
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IT’S TIME TO BRUSH UP ON PET ORAL HEALTH
- Oral care is an underserved pet health priority
- Graph 12: consumers concerned about their pets’ dental health, by generation, 2025
- Now: educating pet owners on dental care is key to adoption
- Now: dental care can gain credibility through veterinary guidance
- Now: offer convenient solutions to reel in pet owners to oral care
- Graph 13: consumers looking for convenience as a feature when choosing a pet grooming product, by generation, 2025
- Now: convenience in different forms
- Now: tech can step in for convenient check ups
- Now: use the human oral care category as a blueprint to educate pet owners
- Next: diet-specific oral care can be the next frontier in pet health
- Graph 14: types of products fed to pets, by Younger Millennials, 2025
- Ideating with Mintel Spark: a dental kit for pets
- Future: customised care tailored to breed and age can unlock growth in pet dental health
- Graph 15: interest in pet grooming products designed for specific pet life stages or different breeds, by Younger Millennial pet owners, 2025
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ELEVATE FUR/COAT HEALTH WITH SAFETY AND SKINIFICATION
- Younger pet owners place skin functionality over brand loyalty
- Graph 16: important features when choosing a pet grooming product, by age, 2025
- Appearance-driven pet parents boost demand for coat solutions
- Graph 17: consumers concerned about their pets’ coat/fur beauty, by age, 2025
- Graph 18: agreement with ‘maintaining my pet(s) appearance is important to me’, by age, 2025
- Now: shift focus from beauty alone to beauty and safety for pets
- Graph 19: top tested and free from claims in pet grooming, coat & skin care, 2022-25
- Graph 20: sub-categories in pet grooming, coat and skin care, 2022-25
- Now: bring safety to the forefront for skin and coat health
- Now: guarantee product quality with certified evidence and expert verification
- Now: coat- and skin-focused innovation can raise at-home standards for quality and safety
- Now: blending safety with tradition can unlock trust in natural pet care
- Now: household products can step in to provide an additional layer of skin safety
- Next: tailor human-inspired skincare solutions to pets’ skin and coat needs
- Graph 21: top growing claims in pet grooming, coat & skin care, 2023-25
- Graph 22: agreement with pet grooming statements, by three age groups, 2025
- Next: build on the familiarity of skincare actives from human beauty and apply it to pet care innovation
- Next: introduce pet products designed for different skin types and issues
- Next: sunscreens for pets
- Future: bridge pet skincare with mental wellness
- Future: introduce soothing scents to promote pets’ emotional wellbeing, along with skin nourishment
- Future: bring neurocosmetics into play
- Ideating with Mintel Spark: a pet grooming kit promoting skin health and relaxation
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APPENDIX
- Generations
- Report definition
- Consumer survey methodology
- Social data research methodology
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