India Plant-based Foods Market Report 2022
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Opportunity lies in tapping into mainstream consumers' interest in healthy eating. The key is to focus on education, nutrition, sustainability and accessibility.
Tulsi Joshi, Senior Food & Drink Analyst, India
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EXECUTIVE SUMMARY
- Key issues covered in this Report
- Graph 1: interest in switching to a plant-based diet, total vs vegetarian and omnivore, 2022
- What consumers want and why
- Graph 2: % of consumers for whom 'improving overall physical health' is a very important motivating factor for consuming plant-based food and drinks, by gender and age, 2022
- Graph 3: % of consumers for whom 'helping the environment' is a very important motivating factor for consuming plant-based foods, by gender, age and socio-economic class, 2022
- Opportunities
- Graph 4: protein sources of interest when consuming plant-based food/drinks, 2022
- Graph 5: top two most used protein source in plant-based/vegan/dairy-free food and drink launches, 2019-22
- The competitive landscape of plant-based food and drinks
- The impact of COVID-19 on plant-based food and drinks
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KEY TRENDS
- Rising adoption of preventive health measures
- Eco-conscious consumerism is on the rise
- Graph 6: top three ethical and environmental claims in food and drink, 2017-22
- Price-consciousness surges amidst inflation
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CONSUMER INSIGHTS
- Consumers' dietary preferences
- Graph 7: agreement with select dietary changes, "I would like to …", by dietary preferences, 2022
- Graph 8: agreement with select dietary changes, "I would like to …", omnivores vs flexitarians, 2022
- Graph 9: agreement with select dietary changes, "I would like to …", total vs vegetarians, 2022
- Graph 10: agreement with select dietary changes, "I would like to …", total vs eggetarians, 2022
- What's driving the plant-based movement?
- Graph 11: select claims in plant-based meat substitutes, 2019-21
- Graph 12: 'very important' factors motivating consumers to eat plant-based foods, by age, 2022
- Graph 13: select motivating factors for consuming plant-based food and drinks, by meat eaters who want to switch to a completely plant diet, 2022
- Graph 14: association of protein with health benefits, 2022
- Graph 15: % of consumers who agree with the statement, "My diet doesn't fulfill my daily protein requirement", total vs eggetarian, 2022
- Graph 16: % consumers who eat non-vegetarian foods, 2022
- Graph 17: % of consumers who agree with the statement, "Eating plant-based food can help reduce the risk of diseases", by generation, 2022
- Graph 18: % of consumers who selected 'to help the environment' as a very important motivating factor for consuming plant-based foods, by dietary preferences, 2022
- Graph 19: % of consumers who selected 'to try out new food innovations' as a very important motivating factor for consuming plant-based foods, by generation, 2022
- Protein sources of interest
- Graph 20: % of consumer interest in protein sources for consuming plant-based food/drinks, 2022
- Graph 21: top three protein sources, by interest in consuming in plant-based food/drink, 2022
- Graph 22: % of consumers who are interested in nuts as a protein source in plant-based food/drinks, by gender, age, region, city tier and employment and gender, 2022
- Graph 23: % of consumers who are interested in whole grains as protein source in plant-based food/drinks, 2022
- Graph 24: % of consumers who are interested in soya as a protein source in plant-based food/drinks, by generation and city tier, 2022
- Graph 25: top two most used protein source in plant-based/vegan/dairy-free food and drink launches, 2019-22
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MARKET APPLICATIONS
- Educate consumers on plant-based offerings
- Graph 26: % launches with select claims in food and drinks, 2018-22
- Make a bolder health appeal
- Graph 27: top five food and drink categories with vegan/plant-based/dairy-free claims, 2019-22
- Graph 28: top six functional claims with vegan, plant-based or dairy-free in food and drinks, 2019-22
- Hero the protein
- Graph 29: % of food and drink launches with 'high/added protein', 2017-22
- Add value with eco-conscious and ethical claims
- Graph 30: top three growing claims in plant-based/vegan/dairy-free food and drink launches, 2019-22
- Graph 31: top five ethical and environmental claims in plant based, vegan and dairy-free launches, 2019-22
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APPENDIX
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