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executive summary
- Key issues covered in this Report
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Key trends and market drivers
- Quest for authenticity
- Graph 1: factors driving consumer behaviour around rights, 2022
- Rise of the Indian middle class
- Graph 2: purchase of premium products compared to six months ago, by monthly household income, 2022
- Identifying cliques
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what consumers want and why
- Broaden the scope of 'premium' beyond quality
- Graph 3: top descriptions that best describe premium products (any rank), 2022
- Graph 4: top descriptions that best describe premium products (any rank), by city tiers, 2022
- Graph 5: reasons to purchase premium products, by employment and gender, 2022
- Graph 6: top descriptions that best describes premium products (any rank), by generation, 2022
- Satiate social desire through premiumisation
- Graph 7: attitudes toward premium products, by generation, 2022
- Graph 8: reasons to purchase premium products, by city tier, 2022
- Graph 9: consumers' attitudes towards premium products, by region, 2022
- Graph 10: top descriptions that best describe premium products (any rank), by city tier, 2022
- Graph 11: reasons to purchase premium products, by employment status of parent, 2022
- Instill local elements in 'premium' offerings
- Graph 12: current purchase of premium products across categories compared to six months ago, 2022
- Graph 13: consumers who purchased premium beverages more compared to six months ago, by age and gender, city tier, 2022
- Graph 14: consumers who purchased more of organic and premium packaged food compared to six months ago, by city tier, 2022
- Graph 15: attitudes towards premium products, any agree, by city tier, 2022
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appendix
Broaden the definition of 'premium' beyond just superior quality, elevate emotional appeal and localise premium offerings to drive further acceptance.
Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India
£ 2,195 (Excl.Tax)
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