Broaden the definition of 'premium' beyond just superior quality, elevate emotional appeal and localise premium offerings to drive further acceptance.
Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India
Collapse All
-
executive summary
- Key issues covered in this Report
-
Key trends and market drivers
- Quest for authenticity
- Graph 1: factors driving consumer behaviour around rights, 2022
- Rise of the Indian middle class
- Graph 2: purchase of premium products compared to six months ago, by monthly household income, 2022
- Identifying cliques
-
what consumers want and why
- Broaden the scope of 'premium' beyond quality
- Graph 3: top descriptions that best describe premium products (any rank), 2022
- Graph 4: top descriptions that best describe premium products (any rank), by city tiers, 2022
- Graph 5: reasons to purchase premium products, by employment and gender, 2022
- Graph 6: top descriptions that best describes premium products (any rank), by generation, 2022
- Satiate social desire through premiumisation
- Graph 7: attitudes toward premium products, by generation, 2022
- Graph 8: reasons to purchase premium products, by city tier, 2022
- Graph 9: consumers' attitudes towards premium products, by region, 2022
- Graph 10: top descriptions that best describe premium products (any rank), by city tier, 2022
- Graph 11: reasons to purchase premium products, by employment status of parent, 2022
- Instill local elements in 'premium' offerings
- Graph 12: current purchase of premium products across categories compared to six months ago, 2022
- Graph 13: consumers who purchased premium beverages more compared to six months ago, by age and gender, city tier, 2022
- Graph 14: consumers who purchased more of organic and premium packaged food compared to six months ago, by city tier, 2022
- Graph 15: attitudes towards premium products, any agree, by city tier, 2022
-
appendix
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
- Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
- Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
- Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
- Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
Below is a generic PDF sample report. Understand what you are buying.
Please Note: All of the figures, graphs, and tables have been redacted.
£ 2,195 (Excl.Tax)
-
Download today with instant access
Pay via credit card or purchase order
-
Multiple formats provided
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
-
Interactive databook included
Focus on the data that matters most to you with a customisable databook avaliable on our platform
-
Save 10% on all orders with the code INSIGHTS2026
Offer available until the end of December only
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Jeff White, Business Development Director, Deutsch
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Ben Zeidler, Director - Research and Analytics, Tenth Wave
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Alana Gavin, VP Research and Insights, Jackman
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
