2023
8
India Premium Living Consumer Report 2023
2023-03-09T10:01:53+00:00
REPE0579A4E_7A70_4B8A_9740_9DDE5481E926
2195
161273
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Broaden the definition of 'premium' beyond just superior quality, elevate emotional appeal and localise premium offerings to drive further acceptance.Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India…
India
Consumer Attitudes
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India Premium Living Consumer Report 2023

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  1. executive summary

    • Key issues covered in this Report
  2. Key trends and market drivers

    • Quest for authenticity
    • Graph 1: factors driving consumer behaviour around rights, 2022
    • Rise of the Indian middle class
    • Graph 2: purchase of premium products compared to six months ago, by monthly household income, 2022
    • Identifying cliques
  3. what consumers want and why

    • Broaden the scope of 'premium' beyond quality
    • Graph 3: top descriptions that best describe premium products (any rank), 2022
    • Graph 4: top descriptions that best describe premium products (any rank), by city tiers, 2022
    • Graph 5: reasons to purchase premium products, by employment and gender, 2022
    • Graph 6: top descriptions that best describes premium products (any rank), by generation, 2022
    • Satiate social desire through premiumisation
    • Graph 7: attitudes toward premium products, by generation, 2022
    • Graph 8: reasons to purchase premium products, by city tier, 2022
    • Graph 9: consumers' attitudes towards premium products, by region, 2022
    • Graph 10: top descriptions that best describe premium products (any rank), by city tier, 2022
    • Graph 11: reasons to purchase premium products, by employment status of parent, 2022
    • Instill local elements in 'premium' offerings
    • Graph 12: current purchase of premium products across categories compared to six months ago, 2022
    • Graph 13: consumers who purchased premium beverages more compared to six months ago, by age and gender, city tier, 2022
    • Graph 14: consumers who purchased more of organic and premium packaged food compared to six months ago, by city tier, 2022
    • Graph 15: attitudes towards premium products, any agree, by city tier, 2022
  4. appendix

    Broaden the definition of 'premium' beyond just superior quality, elevate emotional appeal and localise premium offerings to drive further acceptance.

    Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India

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