India’s nutritional landscape is experiencing a significant transformation. As a nation facing protein deficiency, there is a growing focus on protein, evident across consumers, brands and digital platforms.
However, educating the masses about its importance remains a challenge. While interest grows, protein supplements primarily target a niche market of affluent, younger consumers. This Report thus examines the evolving protein market, detailing how people obtain protein, and identifying familiar sources to broaden market reach.
While energy and protein content influence purchase, consumers are increasingly interested in specific health benefits from protein supplements and meal replacement drinks.
It also uncovers innovative flavours that appeal to adventurous consumers. Notably, it reveals an untapped opportunity for coffee-flavoured protein supplements in the Indian market.
Promote protein education and leverage familiar sourcing to expand market reach. Appeal to holistic wellness enthusiasts with multifunctional health benefits, and attract adventurous consumers with flavour innovation.
Tulsi Joshi, Senior Food & Drink Analyst, India
This report covers packaged protein supplements offered in the Indian market in powder format. It also includes protein-fortified meal replacement powders, and supplements that support special diets.
This report does not cover juices, infant powder formulas, or any protein-enriched food & drink in ready-to-drink (RTD) format.
This report covers packaged protein supplements offered in the Indian market in powder format. It also includes protein fortified meal replacement powders and supplements that support special diets.
This report does not cover juices, infant powder formulas, and any protein-enriched food or drink in ready-to-drink (RTD) format.
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