While gym-goers remain a key target, there is potential to tap into active lifestylers who engage in lighter exercises and to innovate with RTD formats.
Tulsi Joshi, Senior Food & Drink Analyst, India
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Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
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Encourage trial with familiar botanicals, 'real' fruits/nuts and naturalness. Offer multifunctional health solutions tailored for distinct health-seeker cohorts. Tulsi Joshi, Senior Food & Drink Analyst, India ...
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India's nutritional landscape is experiencing a significant transformation. As a nation facing protein deficiency, there is a growing focus on protein, evident across consumers, brands and digital platforms.However,...
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Post-pandemic interest in preventive health is driving demand for functional food/drink. Good value and efficacy will be key to unlocking its potential. Tulsi Joshi, Senior Food & Drink...
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India's nutritional landscape is experiencing a significant transformation. As a nation facing protein deficiency, there is a growing focus on protein, evident across consumers, brands and digital platforms.However,...
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Indians are embracing functional foods. Offer multifunctionality, mental health and science-backed claims; innovate with fruit-, vegetable- and protein-based ingredients.Anamika Banerji, Research Analyst - Food and Drink, India ...
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