Branded staples are expected to deliver on quality, purity and hygiene, as consumers have to let go of the assurance they derive from physical touch and feel.
Anamika Banerji, Research Analyst – Food and Drink, India
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EXECUTIVE SUMMARY
- Key issues covered in this Report
- Market context
- Graph 1: use of shopping channels for grocery shopping, 2022
- What consumers want and why
- Graph 2: selected barriers towards pre-packaged kitchen staples, 2022
- Graph 3: agreement with the statement 'I do not see any difference between the quality of pre-packaged staples and unpackaged/loose staples', by socio-economic group, 2022
- Graph 4: agreement with the statement 'I am willing to pay more for staples with added nutrition (eg protein, vitamins/minerals)', by employment status of parent, 2022
- Graph 5: purchase of pre-packaged atta, by region and city tier, 2022
- Graph 6: intention of purchasing pre-packaged staples in the next 12 months, 2022
- Opportunities
- Competitive landscape
- Mintel predicts
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KEY TRENDS
- Value for money
- Graph 7: factors impacting financial decisions by socio-economic groups, 2021
- Graph 8: agreement with selected attitudes related to grocery shopping, by parental status – presence of children of any age, 2022
- Value of convenience
- Graph 9: selected factors motivating future online purchase of groceries, 2022
- Value of quality and transparency
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CONSUMER INSIGHTS
- Trends in grocery shopping
- Graph 10: use of shopping channels for kitchen staples, by city tier and age, 2022
- Graph 11: agreement with the statement 'In-store grocery shopping is more enjoyable than shopping through an online store', by city tier and socio-economic group, 2022
- Graph 12: agreement with the statement 'Online grocery shopping is more convenient than in-store shopping', by age and parental status by gender, 2022
- Graph 13: behaviors related to grocery shopping during the pandemic, by socio-economic group, 2022
- Graph 14: behaviors related to grocery shopping in the last six months, by socio-economic group, 2022
- Graph 15: behaviors related to grocery shopping in the last six months, by parental status, 2022
- Usage of pre-packaged staples
- Graph 16: purchase of kitchen staples in the pre-packaged form, by employment and gender, 2022
- Graph 17: repertoire of types of pre-packaged staples purchased, 2022
- Graph 18: repertoire of types of pre-packaged staples purchased, by socio-economic group, 2022
- Graph 19: repertoire of types of pre-packaged staples purchased, by employment and gender, 2022
- Graph 20: purchase of pre-packaged and loose atta, by city tier, 2022
- Graph 21: purchase of pre-packaged atta, by region, 2022
- Graph 22: purchase of pre-packaged rice, 2022
- Graph 23: purchase of pre-packaged rice for regular use, by financial situation, 2022
- Graph 24: intention of purchasing pre-packaged staples in the next 12 months, 2022
- Graph 25: intention of purchasing pre-packaged staples in the next 12 months, by age, 2022
- Graph 26: intention of purchasing pre-packaged staples in the next 12 months, by city tier, 2022
- Barriers and motivations
- Graph 27: motivators for purchase of select pre-packaged staples, 2022
- Graph 28: selected barrier to purchase of pre-packaged staples – 'Pre-packaged staples are not easy to find near where I live and/or work', by socio-economic group, 2022
- Graph 29: interest in 'unprocessed' as a motivator for purchasing pre-packaged staples, 2022
- Graph 30: selected motivators for purchase of pre-packaged staples, 2022
- Graph 31: agreement with the statement 'I have read product labels thoroughly regularly during the last six months', by city tier and parental status, 2022
- Graph 32: agreement with the statement 'I am willing to pay more for staples with added nutrition (eg protein, vitamins/minerals)', by employment and gender, 2022
- Graph 33: selected barrier in purchase of pre-packaged staples – 'I prefer buying staples in bulk quantities (eg 100 kg rice)', by socio-economic group, 2022
- Graph 34: agreement with the statement 'I prefer to buy staples in small pack sizes', by age and city tier, 2022
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MARKET APPLICATIONS
- Showcase value through better-for-you products
- Graph 35: % launches of packaged rice, with select claims, 2019-22
- Graph 36: % launches of packaged pulses, with select claims, 2019-22
- Graph 37: % of packaged atta launches, with select claims, 2019-22
- Showcase value by proving and assuring of quality
- Offer flexibility and convenience with improved packaging features
- Global Inspirations
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APPENDIX
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